BERLIN — Samsung Electronics Vice Chairman and co-CEO Han Jong-hee stated Saturday that the tech large’s current push for synthetic intelligence-powered house home equipment nonetheless has an extended method to go in fulfilling the more and more subtle demand from shoppers
“Our merchandise aren’t maintaining with very excessive shopper expectations. … If we take into account shopper expectations to be at 100, our product at the moment stands at round 30,” Han stated throughout a press convention held on the sidelines of the IFA commerce present, which kicked off Friday in Berlin.
Han pressured that 2024 marks the primary 12 months of the paradigm shift to AI-powered house home equipment, and the tech large has an extended journey forward to fulfill “extraordinarily excessive” shopper requirements. Specifically, he recognized “safety” as an important effort to realize the objective.
“This 12 months is the primary 12 months of the period of AI (for Samsung),” he stated.
Below the theme of “AI for All,” Samsung showcased a variety of house home equipment and providers with higher connectivity at this 12 months’s IFA. Among the many highlights had been security-related options akin to Knox knowledge safety know-how and voice-based gadget controls.
The CEO famous that AI’s scalability is “infinite,” and applied sciences and providers will cater extra to customized calls for to handle what shoppers discover inconvenient or battle with.
“Prior to now, we strived to incorporate AI in each gadget to enhance features, however now we’re wanting into the standing of units exchanging knowledge to allow the super-individualization of home equipment,” he stated. “It is going to embody the linked expertise throughout all merchandise, together with cell phones, TVs and residential home equipment.”
For that objective, he stated, all the corporate’s new house home equipment will include superior screens, hinting at a brand new kind issue, particularly for laundry machines.
“Only a decade in the past, we had been desperate to win ‘world’s first’ or ‘world’s finest’ titles. However that sort of period has gone,” Han stated. “We’ll focus extra on the buyer expertise itself.”
Within the meantime, Han declined to substantiate Samsung’s rumored curiosity in buying Nokia’s cell enterprise, saying, “There are lots of variables and obstacles to deciding on large offers.”
When requested about new companies underneath evaluate, the CEO picked the power and medical sectors as potential candidates.
“Simply because the transition from inner combustion engine autos to electrical autos is occurring, we’re searching for out new applied sciences, researching them and commercializing them to result in modifications in house home equipment,” he added.