Breaking News! On December 8th local time, Taylor Swift’s “Eras Tour” concluded its final show in Vancouver, Canada…
This was not just the end of a concert but the conclusion of an “era.”
This tour was destined to be extraordinary from the moment Swift stepped on stage; it seemed to open a new era, with the whole world going wild for her music, her performances, her every move becoming the world’s focal point… 
Even those who don’t follow Swift closely have probably heard about this tour.
“The Eras Tour” was Swift’s first global tour in five years, which kicked off in Glendale, Arizona, in March 2023, then swept across the US, South America, Asia, Europe, and finally ended perfectly in Canada in December 2024.
It’s estimated that Swift’s tour might have had an economic impact exceeding $10 billion worldwide…
Statistics show that every city Swift visited brought an economic benefit ranging from $46 million to $140 million.
Wherever she went, hotels were fully booked, merchandise sold out, bars were packed, every industry saw explosive growth due to Swift’s arrival, even driving local development, injecting a boost into the city’s economy.
The Wall Street Journal dubbed it “Swiftonomics,” and some even jokingly said that now, the pillars of the US economy are Nvidia and Taylor Swift…
And how much economic income did this concert bring to Swift?
She had never authorized the disclosure of related data before the concert ended.
Recently, Swift’s production company finally revealed the jaw-dropping figure…
149 shows sold tickets for a total of $2,077,618,725!
Over $2 billion!
It should be said that this figure was not entirely unexpected: because by the halfway point of the tour, she had already broken records, becoming the first concert to gross over $1 billion.
The first to surpass $1 billion, and then to refresh the record to $2.07 billion, meaning… the total ticket sales for this tour doubled the historical record.
What’s even more astonishing is that this only accounts for the tickets sold officially by Swift.
It’s reported that the total number of attendees for this tour reached 10.16 million, with an average ticket price of $204, far exceeding the average ticket price of the top 100 global tours in 2023.
However, according to data from ticket company Victory Live, in the “scalping” market, her tickets resold for an average of $2,952 — 15 times the original price…
Swift not only set a new box office record but also had sold-out shows every time.
Her concert in Melbourne, Australia, attracted 96,006 fans, while eight shows at London’s Wembley Stadium drew a total of 750,000 attendees…
This data is comparable to the Beatles in the 1960s or Michael Jackson in the 1980s…
Each of her performances was like a grand cultural celebration, gathering the passion and dreams of countless fans. Looking back, this “Eras Tour” might truly be remembered as an era.
Some media even described her as transcending the identity of a mere singer to become a cultural icon, an unreplicable legend…
To ensure perfect performances, Swift did a lot of preparation.
She herself admitted that this tour was an unprecedented challenge for her. In an interview with a magazine, she said, “I knew this tour would be harder than anything I’ve ever done before; I finally prepared my physical fitness for the first time.”
It’s reported that Swift started high-intensity physical training six months before the performances.
She ran on a treadmill every day, singing the entire four-hour “Eras” setlist while running…
“Fast songs, run fast; slow songs, run slow, or brisk walk…”
According to professionals, this is roughly equivalent to running a marathon, and many marathon trainers trying her training method would end up vomiting…
Not only that, she also underwent a comprehensive series of training, including strength training, physical conditioning, weightlifting classes, and even spent three months taking dance classes to improve her dance skills.
“I wanted to get it into my bones. I wanted to rehearse until it was second nature, so I could laugh with the fans without forgetting the moves.”
She said:
“During the tour, I won’t drink alcohol. I will continue to exercise during breaks, maintaining my stamina and endurance.
Whether I’m sick, injured, heartbroken, uncomfortable, or stressed, I will take the stage.
This is part of who I am as a person; if someone bought a ticket to my show, I will perform unless it’s an unavoidable situation.”
Not only did Swift work tirelessly, but her entire team also went all out. During rehearsals, team members virtually “camped out” at the performance venue for a month, conducting several rehearsals each week.
However, Swift’s team worked hard because their boss was generous…
According to People magazine, in August 2023, at the end of the North American leg, which was a quarter through the global tour, Swift had already awarded her team over $55 million in bonuses!
By the time the tour ended, Swift quietly distributed over $197 million in bonuses to everyone involved in the tour, including truck drivers, catering staff, instrument technicians, merchandise team, lighting and sound engineers, production staff, dancers, band members, security, choreographers, pyrotechnicians, physical therapists, makeup artists, hairstylists, costume designers, video crew, and more…
Take the truck drivers, for example; there were about 50 truck drivers in the team, responsible for transporting her equipment across the US during her tour.
Each received a bonus exceeding $100,000…
It was because of everyone’s concerted efforts that the 149 shows could be successfully conducted…
Before the tour’s end, Swift specifically thanked everyone, saying this tour was a “wonderful experience.”
“This has been the most fun, happy, exciting, intense, powerful, and amazing tour I’ve ever experienced, and it’s all thanks to how you all approached it.”
“This tour took up three years of my life. Thinking about the planning, rehearsals, and the year and eight months of touring…
When I looked at the audience, I kept thinking, we are so lucky, grateful, and fortunate to be spending our last weekend in Vancouver.”
However, what made people smile the most was when Swift “sang the wrong lyrics” during the encore at the final show.
While singing “Karma,” the original lyrics were:
“Karma is the guy on the screen, coming straight home to me.”
But she changed it to…
“Karma is the guy on the Chiefs, coming straight home to me.”
The crowd went wild, fans erupted in enthusiastic cheers, and the atmosphere reached its peak.
Who from the Chiefs? Swift’s boyfriend, NFL football star, Kansas City Chiefs’ Travis Kelce…
Regarding her boyfriend, Travis Kelce, he was also an unexpected joy of this tour.
He made a guest appearance as Swift’s backup dancer during the London shows, and their love story became a sweet side story of the tour.
In fact, Swift and Kelce’s relationship was first publicly confirmed on September 24, 2023, when Swift attended her first Chiefs game against the Chicago Bears while on tour.
Although we’re not sure when they started dating, Travis had revealed on his podcast with his brother last July that he had tried to give Swift his phone number at one of her concerts but was unsuccessful. Who would have thought he would end up dating Swift?
Now, congratulations are in order for Travis, who got his wish…
Moreover, a source mentioned that Swift plans to take a break after the tour to focus on relaxing and spending time with her boyfriend, Travis Kelce.
“Swift plans to stay at home, hibernate for a while. They both want to do some ‘normal things’ as an ordinary couple.
Swift is very tired; she wants to relax and take a break.
She plans to spend a quiet Christmas with her family.”
On the other side, according to Page Six, Kelce is secretly planning a surprise for Swift.
December 13th is Swift’s 35th birthday, a milestone birthday.
“Kelce wants to make this birthday special; he’s only let a few of his closest people know what he has planned for Swift because he doesn’t want to spoil any surprises.
“He’s been picking out gifts for Swift for months; he’s not the type to leave things to the last minute.
So, over the past few months, whenever he had the chance, he would pick up items here and there.”
For Swift and Kelce, being able to slow down and enjoy a sweet, romantic time after the tour is really nice.
For fans, after this grand tour, they might have to wait a while.
Swift told her team to give her a year; she won’t consider recording another album until 2025 (which feels far away, but it’s only 20 days away…).
The next tour, expected to take some time, might not be on the same scale as the Eras Tour…
It must be said, those who experienced this tour were truly part of a historic moment…
