A Week of Apologies
Last week, Kanye West’s PR team was undoubtedly busy. From Monday onward, his apology dominated North American entertainment headlines.
He purchased a full-page ad in the Wall Street Journal to apologize for his past hateful remarks.
Attributing Mistakes to Mental Health

In the letter, Kanye blamed all his past mistakes on mental illness.
He revealed that a 2002 car accident caused brain injuries. Doctors focused on his visible wounds—fractures and swelling—but overlooked his brain trauma.
The accident impacted his prefrontal cortex, triggering bipolar I disorder.
Kanye described a defensive mechanism created by the disorder: denial.
“During manic episodes, you don’t realize you’re sick. You may think others are overreacting. You feel clearer than ever, yet you’ve lost all control,” he explained.
The illness convinces him he doesn’t need help. It makes him feel strong, confident, and unstoppable, which led to repeated mistakes.
The Four-Month Manic Episode
Last year, Kanye went through a four-month manic episode. At times, he struggled with the will to live.
Now, he has begun therapy and has had the chance to reflect on his actions, recognizing his mistakes. This reflection prompted his public apology.
Sources suggest his apology could be sincere—or partially motivated by feeling socially rejected. Many around him reportedly distanced themselves due to his “extremely unacceptable behavior.”
The Role of His Wives

Two of Kanye’s wives played critical roles in supporting him.
Kim Kardashian reportedly tried to help him stick to his medication schedule and attend doctor appointments.
However, Kanye often resisted. He said the medication made him feel unlike himself and hindered his creativity.
This refusal contributed to the collapse of their marriage. He abruptly stopped taking his medication, which worsened his condition, eventually leading to their public split.
Challenges with Bianca
After Kanye began dating Bianca Censori, his condition worsened.
A friend said that after Kanye made anti-Semitic comments, Bianca was furious. She didn’t want him to receive attention this way.
According to People Magazine, Bianca was dissatisfied with Kanye’s lifestyle and considered divorce multiple times.
“When his mental state is unstable, he creates dramatic incidents that have lasting consequences. Once he stabilizes, he clearly recognizes the harm he has caused to his family, friends, and himself,” the source added.
Bianca’s Support and Agency

Despite the challenges, Bianca chose to support Kanye.
Sources emphasize she maintained her independence and had her own plan. She was not manipulated; in fact, she was in control within the relationship.
Their infamous public nudity moments highlight a mutual, though unconventional, dynamic.
Medication Adjustments and Recovery
As Kanye’s four-month manic phase ended, he switched medications. This change triggered severe depressive episodes.
Bianca noticed the change and took him to a rehabilitation center in Switzerland.
With treatment, his mental state stabilized, and their marital relationship improved.
Currently, his medication reportedly dulls his emotions. Recent photos in Los Angeles suggest he may still be undergoing treatment.
Public Skepticism

Insiders suggest Kanye is just a person in need of help. With his wife’s support, he is returning to a more stable life.
However, most online observers remain skeptical:
“His last album flopped. The new release seems like a desperate rebranding attempt,” wrote one commenter.
Some argue he still manipulates public perception. Reports question whether he really attended a Swiss treatment facility last year.
Critics note that managing bipolar disorder doesn’t justify harmful behavior. Many people with the disorder live responsible lives without blaming the illness.
Bianca Under Scrutiny
Bianca has also faced public criticism. Some commenters jokingly claim her main concern is public nudity rather than leaving Kanye.
This demonstrates the power of public perception and how celebrity narratives can be distorted.