Guess launched a recycling program via a partnership with textile waste administration platform SuperCircle, in keeping with a press launch final week.
Via this system, known as Guess Once more, prospects can request a delivery label on-line and ship in worn clothes from any model. SuperCircle manages the tech, assortment, sorting, processing and disassembly of the gadgets. In change for his or her gadgets, prospects can obtain Guess credit score towards future model purchases.
The web program, which launched Oct. 10, is along with the style model’s current in-store recycling program with Homeboy Threads. Via that program, prospects additionally obtain Guess credit score towards future purchases after dropping off clothes of any model for recycling. Homeboy Threads kinds and processes the gadgets for restore, resale, upcycling or recycling.
SuperCircle has beforehand partnered with manufacturers together with J. Crew, Uniqlo and Reformation to supply prospects front-end options to commerce in textiles. It additionally collects material scraps, extra stock, damages and unsaleable returns from manufacturers.
Guess is positioning the SuperCircle program as a step towards its “Motion Guess” sustainability plan to create a round enterprise mannequin, Guess CEO Carlos Alberini stated within the launch.
“Our partnership with SuperCircle creates a brand new pathway for us to scale back our carbon footprint and gives an answer for attire and textile waste,” Alberini stated.
Guess beforehand dedicated to extend its restore, resale and upcycling initiatives by 2025, the corporate stated in its 2022-2023 ESG report. The partnerships with SuperCircle and Homeboy Threads mark a step towards that aim.