Dive Transient:
- Macy’s on Thursday launched an unique vacation collaboration with Disney with a limited-edition assortment. Macy’s is providing over 100 Disney-themed gadgets, together with children and grownup attire, equipment, toys and sweetness, in addition to one-of-a-kind collectibles.
- The division retailer can have a devoted Mickey and Minnie Store at its Herald Sq. flagship in New York Metropolis and at 200 choose shops nationwide now by the New Yr. The gathering can be now out there on the corporate’s web site and cellular app.
- Macy’s Thanksgiving Day Parade this yr will debut a Minnie Mouse character balloon. Mickey Mouse debuted within the parade in 1934.
Dive Perception:
Minnie Mouse will float above the crowds for the primary time as a 60-foot balloon within the division retailer’s iconic Thanksgiving parade.
“Followers of all ages can have the prospect to welcome Minnie Mouse and her signature allure as she makes her debut on this yr’s Macy’s Thanksgiving Day Parade,” Chrissy Anderson, vice chairman of North America Model Commercialization at Disney Shopper Merchandise, mentioned in an announcement. “There’s no higher method to mark this milestone than with a limited-edition assortment that celebrates her glowing character and iconic model.”
Macy’s chosen shops in key markets to characteristic the Disney merchandise, together with these in Miami, Los Angeles, Houston, Dallas, Chicago and Orlando, Florida, amongst others. The Disney store at Macy’s Herald Sq. flagship in New York spans 2,000 sq. ft, whereas the opposite featured shops are dedicating about 500 sq. ft for every store, per a Disney spokesperson.
Disney-themed vogue merchandise at Macy’s embody sweats, T-shirts, festive household pajamas and slippers, per the corporate. New capsule collections are featured with such manufacturers as BaubleBar, Stoney Clover Lane, Kate Spade, Citizen, Funko, Hallmark, Swarovski and Loungefly, per the discharge.
“Macy’s and Disney have created magic collectively for ninety years, establishing a legacy that’s beloved throughout a number of generations,” Nata Dvir, chief merchandising officer at Macy’s, mentioned in an announcement. “We acknowledge this wealthy historical past and are excited to supply our prospects this unique vacation assortment. This involves life in devoted Mickey and Minnie Retailers and affords all our prospects … merchandise and experiences solely out there at Macy’s.”
Within the midst of sluggish gross sales and a plan to shut quite a lot of underperforming shops over the following few years, Macy’s is using its New York Metropolis flagship presence to showcase about 30 native companies by a Vacation Sq. market that may run from Nov. 1 by Jan. 3. The retailer additionally expanded its assortment for the vacations, stating 40% of its merchandise can be new this yr throughout classes.
Macy’s is just not the primary large retailer to associate with Disney on unique vacation merchandise. Goal and Disney teamed up in 2021 to triple the variety of shop-in-shops, bringing them to over 160 of the mass service provider’s shops.
