A newly-formed consortium comprised of representatives of drag racing venues and organisers is ready to turn out to be the FIA European Drag Racing Championship’s first-ever promoter, offering the sequence with a steady base for development and enlargement
Drag Racing Europe AB (DRE) was based by representatives of venues internet hosting championship occasions, particularly Santa Pod Raceway, together with Scandinavian Drag Racing promoter/organiser, Speedgroup AB.
The settlement between the FIA and DRE covers an preliminary time period of three years, coming into pressure this season, with the short-term targets being stabilisation of the championship by offering it with situations for development, together with making it sustainable each financially and environmentally.
The category construction at present in use within the FIA EDRC will stay unchanged, sustaining High Gas, High Methanol, Professional Modified and Professional Inventory courses, however with the creation of a junior class being among the many longer-term targets.
The appointment of a promoter must also lead to elevated media protection of FIA EDRC, with a devoted web site in addition to social media and streaming channels attributable to be launched.
In an effort to create a discussion board for dialogue about future strategic growth of the game of drag racing, a championship committee, comprising of representatives of the FIA and the promoter, will even be created and can report back to the FIA Drag Racing Fee.
Lars Pettersson, FIA Drag Racing Fee President, stated: “I’m genuinely delighted with the appointment of a promoter for the FIA EDRC. This could result in elevated professionalism of each facet of the championship, bringing sure uniform requirements throughout the occasions. There are additionally loads of fascinating tales throughout the FIA EDRC which might be price telling, such because the appreciable success of feminine opponents over time, and now, with the precise promotion in place, folks ought to lastly have the ability to hear these tales.”
Michael Gullqvist, CEO of DRE, stated: “It’s nice that now we have lastly reached this level with an settlement, it’ll allow us to additional develop the FIA EDRC. Our aim is to enhance the championship and put it on the market to a better degree, to the good thing about each opponents and followers.”
Keith Bartlett, Chairman Drag Racing Europe AB, stated: “With the brand new contract for the promotional and industrial rights to the FIA European Drag Racing Championship, we’ll look to develop the Championship in all areas, together with serving to the observe promoters to enhance the construction of the Championship rounds, the advertising and promotion of the Championship and, extra importantly, searching for industrial and partnership alternatives.”
