Dive Temporary:
- Persevering with its U.S. e-commerce enlargement, TikTok Store is permitting choose retailers to promote refurbished electronics, the corporate mentioned in a Friday electronic mail to Retail Dive. Buyers will have the ability to purchase objects equivalent to cell phones, laptops and tablets from manufacturers like Apple, Samsung, Google and Lenovo.
- Permitted third-party inspectors equivalent to PhoneCheck, Blancco or BlackBelt will confirm the situation of the refurbished objects. Merchandise rated premium or wonderful will probably be offered on the platform.
- The corporate is providing a 90-day Purchaser Safety Program, which permits prospects to return objects for a refund as much as 90 days after buy if they’re broken, faulty or aren’t as described. Sellers additionally should present a one yr guarantee on all refurbished electronics offered on the platform.
Dive Perception:
By including secondhand electronics to its product assortment, TikTok Store seeks to faucet into the $23 billion U.S. refurbished items market, in line with the corporate. Within the coming months, TikTok plans to increase its refurbished electronics providing to incorporate earphones, headphones, sensible watches, and different objects.
TikTok Store launched its vertical within the U.S. in September 2023, connecting greater than 150 million U.S. customers to e-commerce throughout the app. Earlier this yr, the platform debuted its “Pre-Owned Luxurious” part throughout the TikTok Store for U.Okay. customers, permitting them to purchase high-end secondhand objects from resellers like Signal of the Instances, Hardley Ever Worn It and Sellier Knightsbridge.
In the meantime, different main retailers have ventured into the licensed refurbished and secondhand items market in recent times. In 2020, eBay launched its “Licensed Refurbished” providing, the place prospects can get refurbished objects from corporations like Hoover, Phillips and Dust Satan with a two-year Allstate guarantee. Equally, Walmart in 2022 launched a refurbishment program referred to as Walmart Restored and Finest Purchase has a refurbished electronics product class.
Although main retailers are providing refurbished objects, the electronics class general has been struggling. Based on the most recent figures from the U.S. Division of Commerce’s Census Bureau, gross sales of electronics and home equipment have been down 6.6% in September.
