Dive Temporary:
- The Honey Pot has launched at Ulta Magnificence, marking the model’s first wholesale partnership with a magnificence retailer.
- The vaginal care model will probably be featured within the magnificence retailer’s Wellness Store. Merchandise are actually out there on Ulta’s web site and are slated to be in 68 of its shops starting in late December, in line with particulars emailed to Retail Dive.
- The web site has 12 SKUs together with foaming washes, tampons, pads and physique cleansers, which had been first launched by The Honey Pot this 12 months as a part of its product growth into physique care, per the corporate.
Dive Perception:
The Honey Pot’s growth into Ulta provides to the model’s rising record of wholesale companions. The model sells merchandise by way of its web site, in addition to in additional than 33,000 retail doorways nationwide, together with at Goal, Walmart, CVS, Walgreens and Kroger.
“Our principal focus is to destigmatize interval care by difficult conventional definitions of physique care and providing our best-selling merchandise in a significant magnificence retailer is a large step in that route,” Bea Dixon, CEO and co-founder of The Honey Pot, mentioned in an e mail. “We, in fact, are all the time open to working with our companions to fulfill the wants of each our goal audiences and are anticipating the chance to develop alongside Ulta as extra Wellness Retailers open.”
The partnership additionally comes after The Honey Pot in January introduced it will be acquired by Compass Diversified for $380 million.
The Honey Pot additionally helps Ulta’s efforts to broaden its wellness choices. Simply final 12 months Ulta expanded its in-store wellness areas to greater than 1,330 places nationally.
“We have now noticed a rising development the place wellness is changing into extra central to our visitors’ lives, even surpassing magnificence for a lot of,” Lisa Tamburello, vice chairman of merchandising at Ulta Magnificence, mentioned in an e mail. “For almost half of our magnificence fans, they now affiliate wellness as being carefully intertwined with magnificence, viewing it as a key part of their total well-being. At Ulta Magnificence, 72% of our visitors prioritize wellness, with 79% believing it encompasses bodily, psychological, and emotional well being. As we embrace this shift, we’re regularly increasing our wellness choices to fulfill their evolving wants.”
Ulta final week introduced that it’ll open 200 web new shops over the following three years. Along with accelerated retailer openings, the wonder retailer additionally introduced long-term targets for 2026 and past, together with having web gross sales development between 4% and 6% and working revenue development within the mid-single digits.
