F1 and American Categorical announce new international sponsorship

At this weekend’s Mexico Metropolis Grand Prix, happening in Mexico Metropolis between October 25-27, Card Members have entry to complimentary Amex Race Radios to tune into commentary from across the monitor. Followers with eligible race tickets may benefit from the Amex Fan Expertise area the place they will put their F1 expertise to the check with trivia, design a customized livery to take house, file their very own F1 driver intro video to share on social media and obtain giveaways, whereas provides final.

All of this and extra, together with the Trackside Lounge within the East Harmon Zone the place Card Members and a visitor can reserve a session, will even be out there on the 2024 Las Vegas Grand Prix between November 21-23. (Reservations are restricted. Phrases apply.)

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Emily Prazer, Chief Industrial Officer, Method 1, mentioned: “American Categorical has been a unbelievable associate to Method 1 within the Americas and as a supporter of F1 ACADEMY, and I’m delighted that they’ve chosen to broaden their relationship with us to turn out to be an Official Associate. We sit up for working with Amex to boost the expertise of Card Members at our races and showcasing Amex perks to our present followers all over the place we race.”

Elizabeth Rutledge, Chief Advertising and marketing Officer, American Categorical, mentioned: “We’re thrilled to broaden our relationship with Method 1, constructing on the robust momentum of the sponsorship within the Americas over the previous yr. This demonstrates yet one more approach we’re constantly enhancing the worth of American Categorical Membership for Card Members world wide. With greater than 300 million followers worldwide age 18-34, F1 continues to develop in reputation and as a ardour space for Millennials and Gen Z – American Categorical’ quickest rising buyer phase.”