Good Buys Paprika Biscuit Melts (made with paprika, chilli powder, and a contact of cheese) is the newest addition to model’s product lineup, which is making waves within the savoury biscuits class, tapping into the chance for tastier, lighter, snackable biscuits.
The model, which raised £550k earlier this 12 months from heavyweight FMCG angel traders, has additionally scaled up retail development in Europe with a launch into Albert Heijn, the biggest grocery store chain within the Netherlands.
Within the UK, Good Guys is listed at Sainsbury’s and Ocado, with important retail development within the pipeline.
Steve Monk, founding father of Good Guys Bakehouse, says:“What we’ve created with our Biscuit Melts is totally distinctive to the class. They’re biscuits designed for snacking, being crispier, lighter, and extra moreish than anything on the shelf.
“A brand new era of buyers are heading to the savoury biscuits aisle in search of more healthy, tastier, extra snackable choices, and as a model we’re delivering this.
“Made for ‘couch grazing’ with out the guilt, our New Paprika Melts are baked with paprika, chilli powder, a contact of actual cheese and completely no palm oil, leading to a biscuit that not solely tastes actual, however is decrease in fats and energy too.
“As a model, we’re breaking the boundary between biscuits and snacks, creating new events for the class, which is admittedly thrilling.”
Monk continues: “As the biggest grocery store chain within the Netherlands, our Albert Heijn itemizing is a big milestone for enterprise. Alongside our listings with Sainsbury’s and Ocado, we’re in a powerful place to develop our grocery presence within the UK and Europe over the subsequent six months, driving distribution and opening up new listings.
“With additional NPD to return over the subsequent few months, we’re on monitor to not solely scale up our personal enterprise, however to reinvigorate savoury biscuits class development too.”
Good Guys Paprika Biscuit Melts launch October 2024. RRP £1.75.
