Vodafone Concept (Vi) has introduced a brand new partnership with the OTT platform Solar NXT, enhancing its content material library with a wide range of South Indian motion pictures, unique sequence, and reside TV. The content material will probably be out there in seven languages: Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi, and Hindi, Vodafone Concept mentioned in an announcement on Monday.
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Vi Enhances Content material Library with Solar NXT
Solar NXT’s premium content material is included in Vi’s Films and TV Plus pack (Rs 248 monthly) and Lite pack (Rs 154 monthly) at no extra value. This collaboration permits Vi customers to entry Solar NXT together with different OTT platforms, similar to Disney+ Hotstar, SonyLIV, ZEE5, and ManoramaMax.
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Regional OTT Content material Surges in Recognition
Vi cited a current FICCI-EY research highlighting that regional OTT content material accounted for 52 p.c of viewership in comparison with Hindi-language content material at 48 p.c in 2023, underscoring the rising demand for regional language content material on OTT platforms.
Vi mentioned Vi Films and TV portfolio is designed to cater to the varied preferences of customers, with choices like Klikk for Bengali content material, Chaupal for Punjabi content material, ManoramaMAX for Malayalam, and Nammaflix for Kannada.
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Vi Films and TV Portfolio
By this partnership, prospects can take pleasure in common titles like Annaatthe, Beast, and Thiruchitrambalam, in addition to common TV exhibits throughout a number of languages—all inside a single app and subscription.
“With this partnership with Solar NXT, Vi Films and TV customers can expertise extra regional leisure content material in a single app, one subscription,” the corporate mentioned.
