Buyers in John Lewis on Tuesday lunchtime have been handled to a shock launch, attended by Membership Ambassadors James Collins and Marlon Harewood, alongside Hammers fan Bianca Westwood!
The trio, together with Membership mascots Hammerhead and Bubbles, have been on the town to mark the official opening of the West Ham United retail pop-up unit on the John Lewis department in Westfield, Stratford, which is able to run all through the festive season, all through to December thirty first.
Starting from festive decorations, to Christmas jumpers, to reproduction kits, the pop-up store – which, positioned on the road degree, is open day by day in regular buying and selling hours – has all of it. The pop-up unit is simply one of many ways in which the East London membership is celebrating The Present of Claret & Blue this festive season, making it even simpler for Hammers followers to search out the proper reward this Christmas.
Right this moment’s launch noticed Collins and Harewood, who made 214 and 170 appearances respectively for the Hammers throughout their enjoying days with the Membership, joined by broadcaster and style influencer Westwood, for a particular Q&A.
Westwood mirrored with Collins and Harewood on Sunday’s Premier League victory towards Manchester United at London Stadium, earlier than turning the main target to Christmas and their recollections of the festive interval throughout their time as gamers.
Earlier, the previous Hammers duo, alongside Hammerhead and Bubbles, stunned consumers by showing within the shop-window of the John Lewis retailer, participating in some enjoyable and video games and interacting with Irons supporters by way of the usage of walkie-talkies, with fortunate passers-by having the possibility to win prizes as they shopped!
Collins mentioned: “It’s nice to see West Ham having a retail pop-up in John Lewis this Christmas interval.
“It was nice enjoyable interacting with all the patrons – and I’m certain Hammers followers will take full benefit of the pop-up over the approaching weeks, because the clock ticks right down to Christmas.”
Head of promoting, Emma Taylor, added: “We’re actually delighted to have a West Ham United presence this festive season at such a famend retailer like John Lewis.
“This yr’s Christmas marketing campaign is themed round ‘The Present of Claret & Blue’ – and our festive pop-up in John Lewis is an thrilling a part of our plans to showcase our huge vary of reward concepts for Irons followers.
“We’re enthusiastic about seeing West Ham followers in retailer at John Lewis over the approaching weeks, in addition to at our different shops – the countdown to Christmas is nicely and actually underway!”
There’ll be a lot extra activations going down within the countdown to Christmas, so watch this area for additional bulletins!
West Ham supporters can, after all, additionally choose up all their festive must-haves for Christmas from our 4 different shops, positioned at London Stadium, Romford, Basildon and Essex. For extra info, click on right here (https://store.whufc.com/web page/find-a-store)
