Hanwoo promotion poster at Hanaro Mart’s Yangjae department in Seocho-gu, southern Seoul (Hanaro Mart)
A nationwide promotion of “hanwoo” — Korean beef — begins on Wednesday, with reductions of as much as 50 p.c off common costs.
The promotion shall be carried out in 1,948 shops throughout Korea, together with main supermarkets, NongHyup Hanaro Mart and on-line hanwoo markets. The promotion is led by the Ministry of Agriculture, Meals and Rural Affairs and organizations that handle beef manufacturing in Korea — NongHyup Agribusiness Group, Hanwoo Affiliation, and a semi-public promotional entity, the Hanwoo Board.
All branches of E-Mart, Homeplus, Lotte Mart and GS Retail are taking part within the promotion.
Reductions will vary from 20 to 50 p.c on sirloin, brisket, bulgogi and stewing beef — the most well-liked cuts in Korea.
Sirloin shall be on sale for round 7,460 gained ($5.40) per 100 grams and brisket for round 3,550 gained, which is decrease by 20.6 p.c and 30 p.c, respectively, in comparison with October final 12 months, the agricultural ministry stated on Monday.
The occasion is in celebration of Hanwoo Day, which has been held yearly on Nov. 1 since its founding by the Hanwoo Affiliation in 2008.
The reductions and their availability differ amongst retailers, however most will maintain the promotion from Thursday to Sunday, whereas some will proceed till Nov. 8.
