Dive Temporary:
- Southern-inspired life-style model Draper James on Tuesday introduced it named Jeannie Yoo its new chief government officer, efficient Oct. 15.
- Yoo is a vogue business veteran, who most just lately served as president of Adam Lippes the place she drove progress throughout all channels, together with DTC. She has additionally been director of e-commerce at Coach and world merchandising for Michael Kors, per a information launch.
- At Draper James, Yoo will give attention to direct-to-consumer channel progress, class diversification and world scaling. She additionally takes on an advisory function throughout the broader Consortium Model Companions portfolio, which additionally contains activewear model Out of doors Voices.
Dive Perception:
Consortium, a model administration firm, acquired a 70% majority stake in Draper James a 12 months in the past from founder Reese Witherspoon, who stays a accomplice and board member.
Now, as Draper James seeks additional progress, it has tapped an business veteran to steer the model.
Jeannie Yoo took the highest spot at Draper James on Oct. 15.
Courtesy of Draper James
“Jeannie’s imaginative and prescient, mixed along with her coveted accomplishments throughout e-commerce, wholesale, and retail, makes her the right chief to information Draper James by our subsequent period of evolution,” Cory Baker, founder and managing accomplice of Consortium Model Companions, stated in an announcement. “Her ardour for honoring heritage and group intently aligns with the Draper James mission, and I am assured that her achieved portfolio of experience will take the model to new heights.”
The model additionally introduced the additions of Lauren Frohlinger as vp of merchandising and Piper Parsley as vp of brand name advertising and e-commerce. Each Frohlinger and Parsley joined the model in June, per their LinkedIn profiles.
Draper James — which designs and markets ladies’s attire, equipment and residential objects — has expanded its distribution over time, together with by a partnership with Kohl’s with its Draper James RSVP label.
This 12 months has seen various manufacturers swap out management, most notably at Nike the place former government Elliott Hill rejoined the corporate. Others included Ipsy, which named Galen Smith to the CEO place in September, and Celebration Metropolis, which tapped a turnaround skilled in August to steer the corporate put up chapter.
