Welcome to The Backroom, a window into what goes on behind the scenes because the Retail Dive group covers the tales and developments reshaping retail. You may take a look at all our podcast episodes (previous and current) right here and hear on Apple Podcasts, iHeartRadio and Spotify.
Most measures of the vacation retail season embody November and December, however there’s a spooky vacation on the finish of October that’s bringing in gross sales for a lot of retailers within the fourth quarter.
Halloween has turn into large enterprise, with spending final yr reaching a document $12.2 billion, and this yr on its approach to topping $11.6 billion, in line with the Nationwide Retail Federation. That analysis additionally discovered that almost half of survey respondents started Halloween procuring earlier than October, up from 37% 5 years in the past.
Spirit Halloween, the ever present if often non permanent retail chain, set its personal document this yr, opening 1,525 places. The retailer, which lately obtained a send-up on Saturday Evening Dwell that hewed fairly near actuality, is now testing to see how its mannequin works for Christmastime.
On this episode of The Backroom, Senior Reporter Daphne Howland and Senior Editor Kaarin Vembar speak about Vembar’s latest in-depth look into why retailers love Halloween.
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Editor’s word: This episode was produced and edited by Caroline Jansen.
