Argos makes Christmas desires comes true
Argos has launched its 2024 Christmas marketing campaign with the assistance of Golden Globe profitable director, Michael Gracey. Starring two acquainted faces as soon as once more, model mascots Connie the doll and Trevor the dinosaur assist to shine a light-weight on how the retailer can fulfil clients’ festive desires it doesn’t matter what they’re.
The marketing campaign will encompass TV, press, OOH, social and an activation which can permit contributors to carry their very own Christmas desires to life. The movie, shot by Gracey the director of The Biggest Showman and Higher Man (2024), options Trevor residing out his dream as a rock star and performing his personal cowl of T-Rex’s basic hit ’twentieth Century Boy’ on prime of a Marshall speaker mountain in an impressive dreamscape. The headline act for an adoring crowd of hundreds of followers—all of them his finest buddy, Connie.
Developed by T&P, the movie was animated by ETC, with music from David Kosten and sound by Munzie at Wave. It continues to construct on the There’s Extra To Argos’ model platform which launched final 12 months, showcasing the vary of surprising and fascinating merchandise the retailer presents.
Argos makes Christmas desires comes true
Laura Boothby, head of campaigns at Argos, stated: “Our clients love Trevor the dinosaur and Connie the doll, so we’re thrilled they’re again once more to unfold some festive enjoyable and magic in such an brisk and upbeat method. At Argos, no matter your family members are dreaming of this Christmas, we’ve acquired it coated. Whether or not it’s the most recent and finest in sound and tech, or the highest toys of the season”.
Michael Gracey, Director, stated: “Bringing this distinctive Christmas story to life for Argos was a pleasure, merging Trev’s rockstar imaginative and prescient with Connie’s heat to seize our collective need for the proper present.”
Matt Moreland and Chris Clarke, group artistic administrators at The&Partnership, stated: “We needed to show it as much as 11 this Christmas and create one thing that actually rocked. We’re delighted with how the marketing campaign turned out. Huge because of the everybody that made it occur. Literal dream group.”
The 40” launches alongside the 30” for the primary time on Friday 1st November from 19:45pm with high-impact OOH operating throughout the nation from Monday 4th November. 10” TV spots may even run from 18th November.
