A hefty variety of U.S. shoppers, 87%, will rejoice Thanksgiving this 12 months with 80% of turkey day customers anticipating to all or most of their purchasing in-store.
However much more, 90%, will rejoice Christmas with 80% buying presents and 44% of customers planning to separate purchases evenly between in-store and on-line.
These are high findings from Numerator’s This autumn 2024 Vacation Preview report that included a survey of over 5,300 shoppers and their plans for the 4 main holidays (Halloween, Thanksgiving, Christmas and New 12 months’s Eve).
