Dive Transient:
- Persevering with its management revamp, Nike has appointed Ann Miller to function government vice chairman of international sports activities advertising and marketing, the athletic model introduced Wednesday. Miller, who’s at the moment the corporate’s chief authorized officer, has been with the corporate for 18 years.
- Miller succeeds John Slusher, who will retire later this 12 months from Nike after almost 30 years with the corporate.
- Moreover, Chief Provide Chain Officer Venkatesh Alagirisamy will change into a member of the corporate’s senior management group and can report on to Nike CEO Elliott Hill.
Dive Perception:
Nike introduced adjustments in its senior management group to place the corporate for progress.
In an announcement, Hill credited Slusher, who’s been on the firm since 1998, with shaping the corporate’s method to sports activities advertising and marketing and making a portfolio of “athletes, leagues, and federations that’s really unmatched.”
As soon as Miller takes the helm of Nike’s international sports activities advertising and marketing operations, she’s going to handle its portfolio of companions and combine athletes into the model’s storytelling, product and innovation operations, the corporate mentioned.
“Ann possesses a novel mix of athlete mindset, deep authorized experience, and distinctive management. Her appointment is a testomony to the worth she brings to Nike,” Hill mentioned in an announcement relating to Miller’s appointment.
As Miller transitions into her new position, present Deputy Basic Counsel Rob Leinwand will succeed her to change into the corporate’s chief authorized officer. Leinwand, who has been with the corporate since 2004, may also report back to Hill and be a part of the corporate’s senior management group, per the press launch.
Hill took on the position of chief government on Oct. 14, following the announcement of John Donahoe’s retirement. Hill was a longtime Nike government who beforehand retired from the corporate in 2020.
The athletics retailer this 12 months mentioned it had flaws in its DTC technique and is in the course of a metamorphosis. The corporate most not too long ago reported a primary quarter that noticed revenues down 10% 12 months over 12 months to $11.6 billion. Nike Direct income was down 13% within the quarter, largely because of a 20% decline within the retailer’s digital enterprise.
Almost a 12 months in the past the corporate introduced a cost-savings plan that included layoffs of about 2% of its complete workforce.
Although Nike is a high athletics model, its affect seems to be waning amongst youthful customers, analysis suggests. Almost six in ten (59%) respondents to Piper Sandler’s forty seventh semi-annual teen survey named Nike as their favourite footwear model. Nevertheless, Piper Sandler’s fall 2023 survey discovered that 61% of respondents mentioned Nike was their favourite shoe model.
