Main high-street well being and sweetness retailer, Superdrug has shared its predictions on the traits it expects to see from buyers over the Christmas interval this yr.
The retailer has seen unit gross sales of Christmas reward units improve in latest weeks, as buyers begin their Christmas purchasing early. Personal model reward units and premium fragrances have seen notably robust development as prospects search high quality merchandise at nice worth.
Left to proper: Fruity Candyfloss Bathe Gel £3, Fantasy Koala Scorching Water Bottle £8, ProCare Water Flosser £40.
Chief industrial officer, Simon Comins shares his predictions for Christmas gifting 2024: “Personal Model Present Units – This yr we count on our personal model gifting ranges to characteristic closely amongst our greatest sellers as buyers search for nice high quality items at nice worth. Our Studio London brush set (£15) was our best-seller final yr and we count on it to promote out once more in 2024, particularly since we now have launched a brand new, limited-edition colourway. We additionally count on our Studio London Mirror (£20), Hair Styling Equipment (£15) and Self-importance Case (£10) to promote extraordinarily properly. As well as, we’ve launched nice worth new Fruity Candyfloss reward units (from £3), which launch with a limited-edition Physique Mist and are already proving to be actually fashionable. For the primary time, we’ve additionally added buyer favourites Extracts and Me+ to our gifting vary, providing nice worth pores and skin and physique care reward bins for all of the household.
“Magnificence and Healthcare electricals Quite a lot of new well being and sweetness traits have emerged on social media, inspiring individuals to attempt them out at dwelling leading to promote outs throughout a few of our electrical instruments. Final yr, the Superdrug Water Flosser (£40 or £29.99 for members) bought out over the festive interval – we now have expectations that it’ll promote properly once more this Christmas, so have launched thrilling new colourways.
“Pampered Pets – We’ve launched the brand new Mad Pets vary in shops and on-line and count on the enjoyable, novelty however sensible items to promote properly, as individuals look to pamper their pets this Christmas and reward their four-legged mates. The vary begins at simply £5 so is the proper Christmas deal with.
“Children – For Christmas 2024, we’ve fully relaunched our Fantasy youngsters vary introducing plenty of new enjoyable and playful goodies for youngsters. From BFF bracelet units, to cute animal keyrings (£3) and sizzling water bottles (£8), the entire objects can be found from £3, making them the proper stocking fillers for little ones.
“As an accessible retailer we’re dedicated to creating Christmas extra reasonably priced, with the intention of serving to buyers benefit from their festive funds and deal with their family and friends this Christmas.
“At Superdrug the client is at all times on the coronary heart of what we do. With this in thoughts, we now have targeted on providing high quality and worth to our buyers, guaranteeing the health and beauty merchandise we all know our prospects need and want are accessible for all budgets.”
Store all Christmas Presents at www.Superdrug.com
