TOKYO, Nov 04 (Information On Japan) –
The Tokyo Metropolitan Authorities has revealed plans to venture commercials on the partitions of its constructing by way of projection mapping, following criticism over the initiative’s excessive prices.
Beginning subsequent 12 months, commercials from firms will probably be integrated into the shows.
In response to sources, the committee chargeable for managing the projection mapping venture plans to start showcasing advertisements from January. Every commercial is anticipated to final at the very least 15 seconds, with as much as 5 shows a day, bringing the month-to-month value for advertisers to round 1.5 million yen.
Whereas the projection mapping attracts international vacationers and generates consideration, the venture has confronted backlash as a result of its excessive finances of 950 million yen. The Tokyo authorities hopes to offset operational bills by producing income by way of promoting.
Supply: ANN
