N Brown, the inclusive retail platform and proprietor of the JD Williams, Jacamo and Merely Be manufacturers, has introduced that it’ll start rolling out Polymax® powered by HydropolTM packaging for its N Brown own-label merchandise from November 2024.
Plastic movie wrapping is among the many greatest causes of recycling contamination within the UK, with one in 5 Brits making an attempt to recycle this packaging in areas that don’t settle for it, and solely 9% of versatile plastics being recycled appropriately. This ‘wishcycling’ is just not solely a difficulty for recycling services however could possibly be inflicting nervousness for patrons attempting to do the correct factor.
In contrast to conventional plastic movie, Polymax® powered by HydropolTM packaging may be recycled alongside paper, plastic, metallic or meals with none danger of contamination. Customers can put Polymax® powered by HydropolTM packaging of their black bins, the place it’ll safely biodegrade, or of their recycling bins the place it’ll dissolve as a part of the method with out the chance of damaging or polluting the surroundings. It will probably even by dissolved in sizzling water, leaving no dangerous microplastics behind.
In addition to providing N Brown prospects a better and extra sustainable strategy to eliminate their packaging, transferring to Polymax® powered by HydropolTM packaging could have a major impression on the quantity of plastic utilized in N Brown’s operations. It’s anticipated that typical plastic use might be decreased by virtually half (44%) as soon as the Polymax® powered by HydropolTM packaging is rolled out throughout all own-brand merchandise.
If Polymax® powered by HydropolTM packaging was used globally for all garment packaging, it’s estimated that round 25 million tonnes of typical, hard-to-recycle packaging could possibly be prevented from getting into the surroundings every year.
Sarah Welsh, CEO of Retail at N Brown Group, mentioned: “Decreasing our impression on the surroundings whereas making certain a high-quality product expertise for our prospects is one thing we take very significantly. Packaging has all the time been a key space of innovation for us because it makes up a major proportion of the plastic that’s used throughout our operations.
“Polymax® powered by HydropolTM is a extremely thrilling product that provides us the power to package deal our garments successfully with out using typical plastic and gives our prospects with a number of simple and environmentally pleasant disposal choices.
“This new packaging goes to allow us to scale back our typical plastic utilization by 44%, with out compromising on the standard of our packaging. We’re excited for patrons to begin receiving some own-brand merchandise on this new packaging this Autumn, with the complete rollout to 100% of own-brand merchandise set to be full by the top of 2025.”
Tom Wielicki at Maxim Labels and Packaging mentioned: “We’re extremely excited that N Brown Group will turn into the most important retailer within the UK to make use of Polymax ® powered by HydropolTM packaging for his or her merchandise. We imagine that Polymax ® powered by HydropolTM is the answer to the burden of typical single-use plastic within the style packaging sector, and we’re happy with the truth that it’s totally recyclable, biodegradable and water soluble.
“We hope that different giant retailers within the UK will comply with N Brown in selecting a extra sustainable future for his or her garment supply.”
