Cathedral Metropolis, the UK’s primary cheese model, has introduced the relaunch of its 200g price-marked packs (PMPs) in each its Mature and Additional Mature varieties.
Current client insights revealed the numerous development that 78% of shoppers are actually ‘very value-led’ and 66% of shoppers are actively looking for methods to extract extra worth from or cut back the price of their weekly purchasing journeys. Nonetheless, shoppers nonetheless need high quality merchandise from manufacturers they know and belief and Cathedral Metropolis is assembly this demand with the relaunch of its PMPs vary.
The relaunched PMPs vary offers an inexpensive but premium choice for cheese lovers with an RRP of £2.59, making certain that prospects should not have to compromise on high quality or style. It additionally underscores Cathedral Metropolis’s dedication to providing shoppers enhanced worth for cash on high quality merchandise.
Abi Armson, Senior Model Supervisor at Cathedral Metropolis, commented: “We perceive the significance of affordability, particularly in as we speak’s financial local weather, and are devoted to supporting each retailers and shoppers by providing merchandise that meet their wants.
“PMPs are vital for each buyers and retailers, which is why we’ve determined to deliver them again. This transfer reaffirms our dedication to offering worth for cash with out sacrificing the premium high quality that Cathedral Metropolis is understood for.
“Cathedral Metropolis cheese is bought by almost half (43%) of UK households, reflecting its reputation and belief amongst shoppers. With the addition of our price-marked packs, we talk worth for cash successfully throughout the comfort channel, making certain transparency and confidence in buying choices.”
The relaunched PMPs vary is accessible within the wholesale and comfort channel.
Pricing is on the discretion of the retailer. Non price-marked packs are at all times supplied as a substitute for price-marked packs.