Dive Temporary:
- Forward of the fast-approaching vacation season, True Faith is opening three new shops this month, bringing its brick-and-mortar location whole to 51 within the U.S., the corporate introduced Wednesday.
- In November the corporate plans to open shops on the North Star Mall in San Antonio, Texas; Orland Sq. in Orland Park, Illinois; and the Kings Plaza in Brooklyn, New York.
- True Faith opened a retailer at Katy Mills in Katy, Texas, in Could.
Dive Perception:
Because the firm exited its second chapter in 2020, True Faith has been working to rigorously construct its bodily retailer footprint. Final 12 months, the corporate opened its first new retailer in additional than 4 years at Atlanta’s Cumberland Mall. It additionally introduced plans to open shops overseas in nations like India, Indonesia, South Korea, the Philippines, South Africa, Lebanon, Qatar and different markets.
“Whereas we’re very selective about the place to open new shops, we’ve seen fairly a bit of recent demand on truereligion.com from buyers in these markets,” Michael Buckley, True Faith’s CEO, mentioned in an announcement relating to the corporate’s newest retailer bulletins. “We all know our prospects in Brooklyn, San Antonio, Katy, and Orland Park will benefit from the bodily buying expertise we’ve got created for them as a lot as they benefit from the on-line expertise.”
Along with rising its retailer rely, True Faith not too long ago debuted a vacation marketing campaign that includes rappers Megan Thee Stallion and Hunxho. Within the marketing campaign dubbed “The place Vacation Needs Come True,” the 2 artists will put on gadgets from the model’s vacation assortment.
Earlier than enlisting celebrities to advertise its vacation choices, the model tapped creators for its new content material creator platform, Workforce True. The corporate has enlisted personalities, together with WNBA stars Lexie Brown and Dana Evans, musician MonaLeo and observe and discipline athlete Nyree Brown, to create True Faith-centered content material and interact with buyers at model and different cultural occasions.
