Yamaha is formally withdrawing from the ebike and efficiency eMTB market within the USA from the tip of this 12 months, at the very least from the retail aspect. What meaning is that your native Yamaha seller store within the US might be promoting out no matter stock of ebikes they’ve in inventory – at closely discounted costs, no much less. However there gained’t be any extra new ebikes coming in. Yamaha USA does say they’ll nonetheless honor their extra-long warranties. However it appears the ‘ebikes in bike retailers’ enterprise mannequin simply wasn’t reducing it within the US. We’ll have to attend and see what this implies on a extra international scale.
Yamaha withdraws from the US retail ebike market
Over the weekend we began listening to that Yamaha Motor Company USA – the American mum or dad model behind all the things from Yamaha bikes, ATVs, golf carts, boat motors to Yamaha Energy Help Bicycles (aka ebikes) – has been informing their sellers that they’re getting out of promoting their very own ebikes. Reddit’s r/Yamahaebikes shared an official letter despatched out to seller retailers.
Apparently, after 6 years of promoting ebikes by way of some bike and a few impartial bike retailers, together with the growth & a post-COVID bust in ebike gross sales, the numbers simply weren’t including up. It appears Yamaha simply couldn’t compete with mixture of low-cost on-line direct gross sales or extra established high-end eMTB gross sales by way of conventional bikeshops. So, they’re placing a cease to seller ebike gross sales within the US as soon as the present 60%-off, cashback & prolonged 5-year guarantee of their ‘Fan Promotion’ gross sales filter out all of the US ebike stock.
Yamaha USA additionally assures that they’ll maintain offering spare elements, service & customer support assist flowing to maintain everybody who’s purchased a Yamaha ebike pedaling by way of their full 5-year guarantee.
Potential international & OEM impacts?
Now, as to the broader impacts of this pull-out, we all know a bit much less.
Ought to we count on an analogous destiny to affect Yamaha ebikes in bike retailers extra globally?
We’ve requested each our US & European Yamaha ebike contacts. And thus far have solely heard again from the People who couldn’t communicate to broader impacts, however might solely reiterate that “present prospects can relaxation assured that Yamaha will proceed with elements and guarantee service” to maintain their ebikes going.
Whereas the identical ‘ebike vs. moto vs. bike seller’ argument may very well be a much bigger subject globally. We’d guess that, is unlikely to have any further-reaching direct affect on Yamaha ebike Methods themselves. Yamaha has been manufacturing ebike motors since 1993. They celebrated their thirtieth anniversary of Energy Help System ebike motors with a particular version YDX Moro 07 final 12 months. And we nonetheless see them within the broader OEM ebike motor market as competitors to the likes of Bosch and Shimano. It’s true that we see fewer ebike manufacturers instantly spec’ing Yamaha motors as we did within the current previous from BH, Ghost, Lapierre & extra. However Large & Liv nonetheless prominently use Yamaha SyncDrive motors of their premium eMTBs.
Full textual content of Yamaha letter to ebike sellers through Reddit:
YAMAHA MOTOR CORPORATION, U.S.A.
Pricey Yamaha eBike Supplier,
We wish to thanks in your partnership and for your enterprise in buying and retailing Yamaha eBikes, and for proudly representing the Yamaha model. Nevertheless, as , the mix of a post-COVID oversupply inside the total bicycle trade, coupled with a big softening of the market, has resulted in a very difficult enterprise surroundings the place this can be very tough to attain a sustainable enterprise mannequin. Given these market situations, we remorse to tell you that Yamaha has made the tough determination to withdraw from the U.S. eBike enterprise and stop wholesaling models efficient the tip of this 12 months.
Yamaha Motor Company, U.S.A. (YMUS) entered the U.S. eBike market in 2018, and we now have loved the chance to associate with you these previous six years to promote thrilling, high-quality, all-road, mountain, and health/way of life eBikes.
We’ll proceed to assist your dealership within the promote down of your stock by extending the present “Fan Promotion” program the place prospects might obtain as much as 60% off their buy of a brand new Yamaha eBike. This “Fan Promotion” program might be supplied on all models retailed and guarantee registered by way of June 30, 2025. YMUS will proceed to supply elements, service, and buyer assist in the USA each now and in assist of our restricted 5-year guarantee.
Lastly, we want to categorical our honest appreciation and gratitude to you and your employees in your dedication and assist of the Yamaha eBike enterprise.
Thanks in your understanding and assist.
YamahaBicycles.com within the USA & International.Yamaha-Motor.com globally
