Dive Transient:
- Including one other perk for members, Lowe’s has launched its Digital Residence Platform, a free loyalty-member unique hub the place clients can evaluate their warranties and manuals, the retailer introduced Monday.
- Prospects also can entry customized data, together with upkeep solutions, how-to content material, really useful subscriptions and substitute components and different product data. To start out, the platform will give attention to dwelling home equipment, however it’ll later broaden to incorporate different components of the house.
- Customers who’ve bought main home equipment utilizing their MyLowe’s Rewards account throughout the previous 5 years will see their merchandise mechanically inside their profile. They will additionally manually seek for merchandise and examine data, the corporate mentioned.
Dive Perception:
The launch of Lowe’s Digital Residence Platform builds upon the retailer’s broader personalization efforts. The corporate launched MyLowe’s Rewards firstly of the yr in choose markets, then rolled it out nationwide within the spring. This system is a option to have interaction buyers with perks and advantages whereas constructing loyalty.
The retailer’s new platform is a manner to assist these MyLowe’s Rewards members achieve assist for his or her dwelling equipment purchases.
“With our new digital dwelling platform, we’re now making it simpler to handle and preserve your private home’s upkeep wants, beginning with home equipment,” Jen Wilson, Lowe’s chief advertising and marketing officer, mentioned in a press release. “Lowe’s is all about being a useful associate and thru the digital dwelling platform, we are able to serve up the precise filter clients want for his or her fridge on the time it wants changed.”
Wilson was promoted to the function of chief advertising and marketing officer in June, the place she oversees the corporate’s model and product advertising and marketing, loyalty and personalization methods, amongst different duties. She has been with the retailer since 2006.
In its most up-to-date quarter, Lowe’s reported internet gross sales fell 5.5% yr over yr to $23.6 billion, with comps down 5.1%. Although professional gross sales in Q2 had been stronger, the retailer mentioned the comp decline was pushed by softness in DIY and dangerous climate.
Electronics and home equipment gross sales have been below strain for a big portion of the yr. In September, these gross sales dropped 6.6% yr over yr, in accordance with figures from the U.S. Division of Commerce’s Census Bureau.
