For the subsequent two months, passersby can see the TAG Heuer vacation marketing campaign dropped at life proper subsequent to the TAG Heuer Boutique and in a neighbouring pop-up house in Harrods. In entrance of a backdrop depicting the TAG Heuer manufacture nestled in the snowy Swiss mountains, guests can catch an exhilarating second from the vacation marketing campaign when a racing automotive is seemingly uncontrolled, with festive presents at stake. The futuristic automotive – embodying TAG Heuer’s partnership with Porsche and longstanding automotive historical past – might be seen towing a larger-than-life present field with all necessary treats for the vacation inside. The contents of the field, together with some integral elements of TAG Heuer timepieces, are flying upward in direction of the ceiling, and captured in a second of time as they’re suspended in air as a driver clings onto the automotive for expensive life.
The festive marketing campaign tells the extraordinary story of a driver – now a signature of the model – racing towards time with a particular mission: to hold the glowing TAG Heuer Plasma diamond that can ignite the festive season and begin the celebrations. His problem is essential, and he should carry out his finest lap to succeed. All through his quick observe, he encounters all of the steps required within the making of TAG Heuer’s iconic timepieces, showcasing the distinctive watchmaking expertise within the manufacture. On the street to finishing his mission, he goes via all the departments; from dials to actions to remaining packaging, witnessing TAG Heuer’s dedication to excellence.
Reminding us that point is a present, on its opening weekend guests to the pop up and playful set up might be invited to get pleasure from bespoke TAG Heuer festive biscuits to rejoice the season. Made in collaboration with Biscuiteers, the unique hand-iced biscuit firm since 2007, the bespoke packing containers will comprise creations reflecting the marketing campaign together with the signature driver.
TAG Heuer has labored with Harrods, the enduring procuring vacation spot, for over 20 years, sharing a dedication to providing watchmaking excellence in an setting recognized for unparalleled luxurious. “We’re excited to work as soon as once more with our longstanding companion Harrods and to convey TAG Heuer’s a lot liked driver to life for the festive season, in an set up that celebrates our ardour for effective watchmaking and innovation with our signature maverick spirit,” stated Rob Diver, managing director of TAG Heuer UK and Eire.
Expertise the enjoyment of giving and the artwork of effective watchmaking at TAG Heuer, High-quality Watches room, Decrease Floor Flooring, Harrods, 87-135 Brompton Highway, London SW1X 7XL
