Abbott Lyon has sponsored ITV2’s extremely anticipated new actuality collection, Olivia Attwood’s Unhealthy Boyfriends, which is fronted by one of many luxurious jewelry model’s ambassadors, Olivia Attwood.
The brand new collection, launching on Sunday 1st September on ITV2 and ITVX, sees badly behaved boyfriends obtain the shock of their lives, as their anticipated lads’ vacation is interrupted when their long-suffering girlfriends arrive on the Greek Island with Olivia Attwood in tow.
Set throughout 12 episodes, the brand new present is ready to captivate audiences with its daring idea and entertaining tackle relationship dynamics. With Olivia on the helm, viewers can anticipate a collection filled with drama, laughter, and heartfelt moments.
Abbott Lyon’s sponsorship of Olivia Attwood’s Unhealthy Boyfriends aligns completely with the model’s ethos of empowering people to precise their true selves. Recognized for its high-quality, hyper personalised jewelry and equipment, the model is dedicated to celebrating individuality and confidence – values that resonate with the present’s mission of transformation, self-worth, and self-improvement.
Jezz Skelton, CEO and founding father of Abbott Lyon, stated: “We’re extremely excited to sponsor Olivia Attwood’s Unhealthy Boyfriends. The present’s enjoyable, energetic and transformative spirit mirror our model’s dedication to serving to individuals really feel assured and distinctive of their model. We imagine this sponsorship will resonate strongly with our viewers, and we will’t wait to see how the collection unfolds.”
The sponsorship will embrace bespoke sponsorship idents throughout the nightly episodes on ITV2 and ITVX, showcasing the model’s newest items.
Bhav Chandrani, director of BE Studio at ITV, stated: “We’re delighted to have Abbott Lyon as sponsor of our new actuality collection Olivia Attwood’s Unhealthy Boyfriends and assist to play an instrumental half within the manufacturers development technique, reaching core and new audiences. We will’t wait to see how our viewers interact with the solid and Olivia, in what is ready to be a collection filled with twists and turns.”
