A show for Democratic presidential nominee U.S. Vice President Kamala Harris is seen on the Sphere in Las Vegas, Nevada, U.S. October 30, 2024.
David Swanson | Reuters
The entire invoice for advert spending within the 2024 election hit nearly $11 billion, a brand new file and a considerable improve from the $9 billion spent in 2020.
That is in response to AdImpact, a agency that tracks political advert spending. The entire is according to the agency’s 2023 projection that 2024 would see extra advert spending than ever earlier than.
Supply: AdImpact information from Jan. 1, 2023, to Nov. 5, 2024
The biggest share of the spending, unsurprisingly, got here from the presidential race, the place Democrats outspent Republicans regardless of shedding the marketing campaign.
Vice President Kamala Harris’ political operation spent greater than $880 million for the reason that begin of 2023 (together with spending when President Joe Biden was on the high of the ticket, in addition to joint fundraising committees aligned with the marketing campaign and the Democratic Nationwide Committee). President-elect Donald Trump’s political operation, together with his marketing campaign, the nationwide celebration and affiliated joint fundraising committees, spent about $425 million on advertisements.
Total, the Democratic marketing campaign and pro-Democratic outdoors teams spent nearly $1.8 billion, whereas the Trump marketing campaign and pro-Republican outdoors teams spent $1.4 billion.
A painted mural supporting Democratic presidential candidate Vice President Kamala Harris and an electrical billboard supporting Republican presidential candidate former President Donald Trump are seen in Atlanta, Georgia, Oct. 21, 2024.
Yasuyoshi Chiba | Afp | Getty Pictures
The marketing campaign for the Senate, which can be managed by Republicans at first of subsequent 12 months, drew about $2.6 billion in spending — $1.4 billion from Democratic candidates and out of doors teams and $1.2 billion from Republican candidates and pro-Republican teams. Ohio’s Senate race, received by Republican Bernie Moreno, was the most costly race so far as advert spending goes, with greater than $538 million spent between the campaigns and out of doors teams.
Home races drew $1.7 billion in advert spending — $940 million from Democrats and $760 million from Republicans, with New York’s nineteenth District (the place NBC Information’ Resolution Desk initiatives Democrat Josh Riley will defeat Republican Rep. Marc Molinaro) main the pack with nearly $40 million in advert spending.
A comparatively quick listing of aggressive gubernatorial races this election cycle drew nearly $530 million, together with races held in 2023. North Carolina’s gubernatorial race, the place Democratic Legal professional Basic Josh Stein is projected to defeat Lt. Gov. Mark Robinson after allegations that Robinson made inflammatory feedback on a pornography website, led the way in which with nearly $120 million in advert spending.
The entire different downballot races, together with poll questions and constitutional amendments, state legislative races and extra, drew $2.9 billion in spending. Florida’s poll modification on legalizing marijuana (which seems to have failed) featured greater than $122 million in advert spending, greater than every other downballot race.
