Okay-pop lady group Ive and famend DJ-producer David Guetta launched their new single, “Supernova Love,” on Friday, marking the debut of “The Collab X,” a collaboration mission by KDM Data.
The mission goals to launch a collection of worldwide Okay-pop collaborations, beginning with “Supernova Love.”
The one blends the infectious vitality of Okay-pop with Guetta’s signature digital sound, kicking off the mission’s mission to convey distinctive partnerships between Okay-pop and worldwide artists.
In addition to pairing Guetta’s signature sound with Ive’s emotive vocals, the observe samples Ryuichi Sakamoto’s traditional composition “Merry Christmas Mr. Lawrence,” including a layer of nostalgia. This mix of acquainted melody and new-age digital sound presents listeners a recent sonic expertise.
“‘Supernova Love’ is a worldwide anthem celebrating love and wonder throughout cultures. Working with Ive has been an unbelievable expertise. Okay-pop is such a singular and modern style, and bringing our musical worlds collectively has been really inspiring,” Guetta mentioned in a press assertion.
Ive expressed related enthusiasm, saying, “Collaborating with David Guetta was a pleasure, and we’re honored to launch such a fantastic observe with a fascinating melody.”
Collab X, led by producer Kim Daniel, also called Godboy, seeks to attach East and West via various musical pairings. Kim, who beforehand led the East to West initiative that includes Ateez and Don Diablo in addition to (G)I-DLE with DJ duo Dimitri Vegas & Like Mike, performed a central function in producing and composing “Supernova Love.”
His involvement underscores The Collab X’s mission to foster cross-cultural initiatives with world enchantment.
Since 2010, EDM has not dominated the worldwide music market, however collaborative efforts between Okay-pop and DJs provide a solution to diversify its path.
“Okay-pop artists have a devoted fanbase, and since EDM tracks will not be closely influenced by vocals, DJs can leverage Okay-pop followers to considerably increase the promotion and recognition of their singles. For Okay-pop artists, collaborating with world musicians could be advantageous, even when EDM isn’t presently mainstream,” music critic Kim Do-heon mentioned on Friday.
The mission’s debut launch has already generated pleasure, with “Supernova Love” setting a excessive customary for future collaborations that may join Okay-pop with the worldwide digital dance music (EDM) scene.
