David J. Lee is Chief Working Officer (COO) and Chief Monetary Officer (CFO) for WEBTOON Leisure, the place he oversees world company, monetary and operations groups for WEBTOON, Wattpad, and Wattpad WEBTOON Studios. Mr. Lee can be serving on the boards of WEBTOON Leisure. A seasoned shopper and expertise trade government, he brings over 25 years of expertise throughout a wide range of finance management roles.
Previous to WEBTOON, David was the CEO of Inevitable Tech whereas serving on public firm boards for AppHarvest, Benson Hill, and Zevia. Beforehand, he was the COO & CFO of Unattainable Meals, the place he efficiently led the corporate’s launch of the Unattainable Burger and its nationwide distribution.
WEBTOON is the world’s largest digital comics platform, house to a number of the greatest artists, IP, and fandoms in comics. As the worldwide chief and pioneer of the cell webcomic format, WEBTOON has revolutionized the comics trade for comedian followers and creators. At present, a various new technology of worldwide comedian artists have discovered a house on WEBTOON, the place the corporate’s storytelling expertise permits anybody to turn out to be a creator and construct a world viewers for his or her tales.
How does WEBTOON strategy the moral growth of AI, significantly in mild of issues from artists about AI probably changing human creativity?
At WEBTOON, our strategy to AI is centered round enhancing, not changing, human creativity. Creators are on the middle of the whole lot we do – their success is our success. Because of this, it’s essential that we prioritize moral AI growth to make sure our instruments assist creators with out undermining their creative imaginative and prescient or livelihood. We use AI to spice up productiveness, improve creativity and safeguard creators’ work. With over 24 million creators globally, our mission is to democratize storytelling and assist Creators earn a living, not automate the artistic course of.
Are you able to elaborate on how instruments like Shaper and Constella are designed to help creators with out compromising their creative integrity? What particular suggestions from creators led to the event of those instruments?
First off, these are instruments nonetheless in growth. Once we’re constructing new expertise to assist the artistic course of, it’s essential that we take our time, seek the advice of with creators, and perceive how these improvements can really make their lives simpler.
Like all of our instruments, Shaper and Constella have been constructed with a creator-first mindset. We all know that our creators dedicate great quantities of time to creating webcomics for readers to take pleasure in, and these instruments can assist streamline their course of, with out compromising the distinctive creative type of every creator. For instance, lots of our creators have indicated that their biggest ache level is the repetitive sketching concerned in serialized content material, like when a personality modifications a pose or clothes and the artist wants to begin the sketch from scratch. Whereas nonetheless within the testing section, Shaper permits creators to construct 3D character fashions as a way to change a personality’s poses seamlessly and with out the necessity to sketch every pose. One other experimental product, Constella, powered by proprietary AI expertise, will permit conversion of those 3D character fashions in varied poses to pure trying 2D characters within the creator’s personal drawing type. Used collectively, creators can considerably cut back drawing time in comparison with handbook strategies. And as creators are free-up from a number of the labor intensive duties that go into making a webcomic, we’re empowering them to spend extra time storytelling and creating the wealthy and distinctive worlds that readers love.
With AI being more and more built-in into artistic workflows, how does WEBTOON be sure that artists’ mental property is protected, particularly within the context of AI-generated content material?
Defending creators’ IP is one in all our high priorities. Our AI-powered anti-piracy instrument, Toon Radar, actively combats unauthorized use of our creators’ work by embedding invisible consumer identification information into webcomic pictures to assist block unlawful uploads. Along with our AI-powered anti-piracy work on the platform, we additionally led the cost in preventing piracy in 2024, taking authorized motion in opposition to pirate websites all around the world.
How are WEBTOON’s AI fashions educated? Are there measures in place to make sure that the AI instruments do not inadvertently use artwork or content material from creators with out consent?
It is a nice query and actually will get to the core of our moral and Creator-centric strategy to innovation. We’ve educated our AI fashions utilizing information units which might be within the public area or licensed below artistic frequent licenses. As a matter of firm coverage, we don’t use WEBTOON titles to coach our AI fashions with out creator consent. It’s additionally essential to notice that we don’t promote any consumer or content material information to 3rd events to coach AI fashions.
How do you see AI evolving within the artistic trade? Do you envision AI finally turning into an indispensable instrument for artists, or are there issues about it lowering the necessity for human enter?
There’s a protracted historical past of expertise altering how folks create. It wasn’t that way back that comedian artists did all of their work on paper pages. However at this time most artists use some form of digital sketching instrument.
We take into consideration that sort of technological evolution after we’re constructing new instruments. Artwork and human imaginative creation and storytelling are why we exist as an organization. Our founder Junkoo Kim began WEBTOON as a result of he’s a passionate lifelong fan of comedian artwork and artists. So something we do goes to assist these issues: we’re right here to assist folks make and share unimaginable artwork.
But it surely’s additionally clear that AI goes to have a significant affect on each trade – and the way corporations strategy AI will likely be seen as a selection between utilizing this expertise to decrease or uplift artistic communities. Whereas expertise might be able to assist sure repetitive or time-sensitive duties, the center of creation – storytelling, originality, and a webcomic creators’ artists type – will all the time come from people. At WEBTOON, our aim is to make sure that we’re investing in AI expertise that helps creators, whereas conserving the artistic course of firmly of their palms.
With instruments like Shaper and Constella lowering drawing time, how does WEBTOON keep a stability between bettering effectivity for artists and preserving the individuality of their work?
This is a crucial concern for us and for all Inventive Industries. A comic book is a gigantic quantity of labor, and it’s arduous to actually perceive what goes right into a web page. A reader sees a couple of panels, some dialogue, and delightful pictures. However all of that takes a whole lot of effort and time! Coloring is a job unto itself in making comics. That lovely web page exploding with coloration doesn’t simply occur. It’s a protracted, exact, and deliberate course of. If we can assist make that course of simpler for a Creator and cut back time spent, that’s a win.
That is the sort of mindset we convey to all of our improvements. In truth, we’re at present experimenting with an AI Painter Instrument, that’s geared toward lowering coloring time. All of our improvements are about offering instruments that may make a creator’s life simpler, so it may be simpler for artists to make artwork and inform tales. Shaper and Constella assist in related methods, making creators’ processes simpler and lowering how a lot time they spend on totally different components of their storytelling.
In what methods do you consider AI can assist artists push the boundaries of their creativity? Are you able to share examples the place AI has already led to surprising creative improvements?
That’s actually not how we take into consideration AI. Artists already make universes with their work. We host tens of millions of comics on our platform and the creativity I’ve seen is boundless. Creativity doesn’t want AI to assist it push boundaries, and we go away artwork to artists.
However AI and expertise can assist an artist’s course of, and that’s the place we could be useful. If we can assist an artist cut back the period of time they must spend on part of their work that looks like work, that’s an ideal final result and use case for AI and the strategy we’re taking at WEBTOON.
Past Shaper and Constella, how do you see AI shaping the way forward for WEBTOON’s platform and the broader artistic trade? Are there any upcoming AI initiatives you may share?
Past creator productiveness, we all know that AI goes to play a giant function in the way forward for content material discovery. WEBTOON continues to speculate on this space and we just lately launched a brand new model of our AI-powered content material advice mannequin in Korea, which notably elevated consumer engagement within the months following its launch. Larger reader engagement helps artists thrive, obtain widespread assist, and make a residing doing what they love. Utilizing AI to achieve followers in higher methods additionally helps construct fan communities and, probably, opens doorways to different variations on Netflix, and so on.
With AI persevering with to advance, many artists are involved about being changed or their work being stolen. How does WEBTOON plan to handle these issues and foster a collaborative relationship between expertise and creators?
All around the artistic industries, artists are involved about misuse and theft of their mental property. And like TV, movie, and different artistic industries, as webcomics have grown in recognition, so has piracy on-line. Webcomics take important quantities of time and dedication to provide, so it’s extremely disheartening when these supplies are stolen on the artist’s expense. We now have all the time been dedicated to safeguarding artists’ rights, which incorporates stringent insurance policies and technological options – like Toon Radar – that actively combats unauthorized use of our creators’ work.
To foster collaboration, we see AI as a instrument for our artists, not a alternative. AI can tackle repetitive duties or assist streamline manufacturing processes, permitting creators to concentrate on what really issues—their distinctive storytelling and creative voice. By offering AI instruments that help with duties like scene technology, colorization, and even interactive content material growth, we purpose to present creators extra time to innovate and push the boundaries of their craft.
In the end, our aim is to construct a future the place expertise enhances creativity, with creators firmly answerable for their creative imaginative and prescient, and AI as an enabler of latest prospects relatively than a risk.
Thanks for the good interview, readers who want to study extra ought to go to WEBTOON.
