Nazara Applied sciences, India’s solely publicly commerce sport and esports firm, has teamed up with Open Community for Digital Commerce (ONDC) to launch “gCommerce” in India.
The businesses say that gCommerce is an modern in-game monetization platform that seamlessly integrates ecommerce inside video games. It’s additionally more and more standard within the West with firms comparable to Walmart.
The combination goals to deal with a persistent problem for Indian sport builders: low in-app buy (IAP) conversion charges and poor yields from promoting. By means of gCommerce, Nazara and ONDC Community are reimagining sport monetization by leveraging India’s thriving ecommerce panorama and offering builders with new, scalable income streams.
This strategic integration will enable sport builders to monetize via an affiliate revenue-sharing mannequin, incomes a fee on each profitable transaction initiated by gamers via the gCommerce platform.
Creating worth for builders and players
ONDC Community’s experience in creating an open, interoperable community for digital commerce will allow Nazara’s gCommerce platform to attach with a variety of sellers throughout greater than 10 classes, guaranteeing a wealthy range of product providing for players. This integration enhances the person expertise by permitting them to make knowledgeable purchases whereas they proceed their gaming journey.
“We’re excited to announce the upcoming launch of gCommerce by Nazara by way of integration with the ONDC Community, because it represents a major step ahead in our mission to empower sport builders with efficient and modern monetization options,” mentioned Nitish Mittersain, CEO of Nazara Applied sciences, in an announcement. “We’re not solely creating new income alternatives for builders but in addition enriching the general expertise for our players.”
T Koshy, CEO of ONDC, mentioned in an announcement, “Nazara approaching ONDC Community to launch gCommerce is a testomony to the flexibility of the Community in supporting varied industries and use instances. By bringing e-commerce into the gaming ecosystem, we’re paving the best way for a seamless mix of leisure and purchasing that provides worth for gamers, builders, and the broader digital commerce community.”
The gCommerce platform is presently in gentle launch and will probably be rolled out to sport builders beginning the primary quarter of fiscal 12 months 2026.
