For the primary time in its lengthy and illustrious historical past, Method 1 will host a season launch occasion in London to kickstart the 2025 marketing campaign. Right here’s your one-stop store as to what you possibly can count on…
A season launch occasion you say? Okay, you’ve piqued my curiosity. What’s this all about?
Historically, Method 1 groups host particular person automobile launches to announce their undertaking for the approaching season. These might be something from a bespoke occasion both at their manufacturing unit or a grander location, or a easy and environment friendly digital launch throughout their very own channels.
However for 2025, Method 1 is bringing all 10 groups – Alpine, Aston Martin, Ferrari, Haas, McLaren, Mercedes, RB, Pink Bull, Sauber and Williams – collectively for one enormous launch spectacular.
READ MORE: F1 confirms plans for first ever season launch occasion at London’s The O2 in 2025
Oh, I prefer it. However why now?
I’m glad you requested! Subsequent 12 months Method 1 celebrates its seventy fifth anniversary – and so it appeared like alternative to do one thing completely different and mark this very big day.
