The corporate operates the Emmerdale and Coronation Avenue customer experiences, plus the York Chocolate Story, amid different points of interest.
Continuum’s chair, Sue Garland-Worthington, stated: “We’re going to put money into changing into a extra information pushed enterprise, and in augmenting our well-known storytelling capabilities by utilizing GenAI and augmented actuality to boost customer delight, all whereas retaining our vastly profitable strategy to human-led storytelling on the forefront of our enterprise.”
Garland-Worthington leads the board alongside Judith Donovan CBE, former chair of the Eden Venture amongst different main nationwide points of interest, and Andrew Marsden MStJ, one of many UK’s most revered enterprise and model strategists.
Mr Pawson stated: “We are actually actively on the lookout for new alternatives to deliver the distinctive abilities of our extraordinarily succesful groups to bear on points of interest which want revitalisation, a extra business strategy, and which might profit from our expertise working an distinctive number of points of interest. House owners can belief us to care for his or her model and to realize applicable business returns.”
