The Alaska Airways board of administrators has elected 5 new executives in key areas of the corporate, together with Natalie Bowman ass vice chairman of digital expertise, and Todd Traynor-Corey as VP visitor merchandise and expertise.
“Our firm is positioned for continued progress and success within the years forward, and I’m extraordinarily grateful for the complete staff that acquired us up to now and who will notice our imaginative and prescient for the long run,” Ben Minicucci, chief government officer and president, Alaska Air Group, stated in a press launch on the management hires. “Right this moment, I’m significantly excited to announce the promotion of 5 leaders who’ve had an incredible affect on our firm in the previous few years — and who will assist us delight our company, energy our progress and additional improve model loyalty within the years forward. These leaders mirror our values whereas delivering nice outcomes for our company, staff, house owners and communities.”
Bowman will drive Alaska Airways’ digital transformation by enhancing the client expertise throughout all digital contact factors. Bowman will lead groups in product administration, design and software program engineering to ship seamless digital interactions for Alaska’s clients. Collaborating carefully with advertising and marketing, visitor expertise and product groups, Bowman will deal with creating seamless journey experiences that drive model loyalty.
Bowman most just lately served as managing director of digital product and design, overseeing guest-facing digital platforms akin to the web site, cell app and airport digital expertise.
Beforehand, she was managing director of promoting & promoting. Bowman has been with Alaska eight years, taking part in a key position in advancing the airline’s digital technique, implementing machine-learning to boost advertising and marketing effectiveness, enabling app personalization and pioneering GenAI journey improvements.
As vice chairman of visitor merchandise and expertise, Traynor-Corey will oversee the strategic imaginative and prescient and operational execution of each Alaska’s and Hawaiian Airways’ visitor merchandise and general journey expertise.
His obligations embrace airport lounges, inflight meals and beverage, inflight expertise, inflight connectivity, contact facilities and the broader premium visitor expertise. Traynor-Corey’s management will guarantee Alaska continues to ship best-in-class service that distinguishes it as a most popular airline for home and worldwide vacationers alike.
As managing director of visitor merchandise, Traynor-Corey led Alaska’s inflight eating transformation, integrating partnerships with Stumptown Espresso and native craft manufacturers, whereas increasing sustainable menu choices. He additionally oversaw the growth of Alaska Lounges, launching a two-tier membership mannequin, and led main cabin upgrades to enhance the client expertise. Traynor-Corey’s prior expertise contains management roles at airways together with United, Northwest and Delta, specializing in premium inflight and airport companies.
