Adam Driver turns 5-star Amazon opinions into theatrical monologues

Dive Temporary:

• Amazon launched a vacation marketing campaign that options actor Adam Driver studying real-life opinions left by the e-commerce large’s clients, per particulars shared with sister publication Advertising and marketing Dive. 
• Driver turns the “deeply private” opinions into theatrical monologues in 10 totally different 30- and 60-second adverts working throughout paid social, premium on-line video and Amazon’s owned channels.
• Timed to Black Friday and Cyber Monday deal occasions, the marketing campaign brings a contact of Hollywood and vacation spirit to user-generated content material.

Dive Perception:

Amazon is taking a novel strategy to product-focused promoting and user-generated content material by having a “actual severe actor” reimagine memorable opinions within the type of a one-man present. The adverts had been produced by Amazon’s inside inventive staff and will likely be refreshed to spotlight further opinions by means of early December.

“What these opinions have proven us is that a few of our greatest writers are our clients, and we love how this marketing campaign brings them into the highlight,” Jo Shoesmith, Amazon’s world chief inventive officer, stated in an announcement.

In three of the marketing campaign’s preliminary spots, Driver narrates opinions of a plush seal, a Dutch oven and — in a minute-plus advert — a banana slicer that has discovered viral success through the years. Within the adverts, a suited Driver sits on a leather-based chair in entrance of a Christmas tree, Amazon containers and a pianist taking part in a model of “O Tannenbaum” paying homage to the Vince Guaraldi Trio’s iconic tackle the vacation tune.

“What’s extra compelling than the deeply private, but very public, Amazon assessment? Immortalized readings of the wedding saving qualities of a banana slicer? The nuances of rubber duck amassing? Nothing says the vacations like grabbing a glass of one thing and telling individuals what you actually suppose,” Driver stated in an announcement.

The adverts will run throughout paid social (TikTok, Meta and Snapchat), premium on-line video (throughout a wide range of streamers, together with “Thursday Night time Soccer” on Amazon Prime Video), and the corporate’s personal Instagram, Fb and YouTube accounts. The adverts are timed to Black Friday and Cyber Monday deal occasions working from Thursday to Dec. 2.

The marketing campaign follows the debut of Amazon’s 2024 vacation advertising marketing campaign, a extra conventional effort that leans on uplifting themes and facilities on the basic Burt Bacharach and Hal David music “What the World Wants Now Is Love.”

Driver, greatest often known as Kylo Ren from the “Star Wars” sequel trilogy and the star of Francis Ford Coppola’s “Megalopolis,” is not any stranger to promoting. The actor appeared in Snickers’ 2017 Tremendous Bowl marketing campaign that notched 1.5 billion natural impressions and returned to the massive recreation in 2023 for Squarespace.