Wynk Music, India’s high music streaming app by downloads and day by day energetic customers is making ready to close down its operations, marking the top of its journey within the digital music streaming panorama. Launched in September 2014 by Bharti Airtel, the app achieved vital milestones, together with crossing 1 lakh downloads in simply 4 days. By January 2019, Wynk had surpassed 100 million installs.
Additionally Learn: Airtel Wynk Music Unveils Enhanced Person Expertise With Wynk 2.0
Wynk Music Milestones
In August 2022, Wynk launched Wynk Studio, a platform geared toward serving to unbiased artists monetise their music and attain a broader viewers. This was adopted by Wynk including Dolby Atmos help to the music streaming platform in August 2023 and venturing into movie music distribution with Love All. Wynk Studio artists additionally reached a outstanding milestone with their songs surpassing 1.7 billion streams on the Wynk platform.
Additionally Learn: Airtel Wynk Music Reaches Over 1.7 Billion Streams for Songs by Wynk Studio Artists
Airtel’s Determination to Shut Down Wynk Music
Nonetheless, in August 2024, on the identical day that Airtel and Apple introduced their partnership, Bharti Airtel additionally introduced its resolution to close down Wynk Music by the top of the 12 months.
Wynk Music Bids Farewell to Customers
Bharti Airtel has formally introduced that Wynk Music will stop operations by the top of 2024. So, as we enter the brand new 12 months, 2025, the platform will not be accessible to customers. Notifications are already being despatched to clients, with the SMS stating:
“Expensive Wynk consumer, thanks for buzzing alongside and dancing away to your Wynk playlist. By the top of 2024, Wynk app will not be accessible, however the music will not cease. Now, get Apple Music and stream over 100 million songs ad-free.”
Additionally Learn: Airtel’s Wynk Music Brings Dolby Atmos for Immersive Audio Expertise
Airtel’s Strategic Partnership with Apple
In August 2024, Airtel and Apple introduced a strategic partnership to supply unique Apple TV+ and Apple Music providers to Airtel clients in India. As a part of this collaboration, Airtel Xstream clients with premium WiFi and postpaid plans can entry Apple TV+ content material, whereas all Airtel customers can entry Apple Music. Wynk Premium subscribers will even obtain particular Apple Music provides, Airtel introduced on the time.
Apple Music Provide for Airtel Clients
Airtel is providing an “Apple Music” promotion to each its pay as you go and postpaid clients. Clients can verify their eligibility on the Handle web page of the Airtel Thanks app. Underneath this supply, eligible pay as you go clients will obtain as much as 6 months of free Apple Music subscription, whereas eligible postpaid clients will get a 6-month free subscription. Postpaid clients should present consent for the Apple Music Add to Invoice choice at Rs 119 per thirty days after the free subscription interval ends. These provides can be found to each Android and iOS customers.
Additionally Learn: Bharti Airtel’s Wynk Studio Forays Into Music Distribution to Monetise Its Digital Ecosystem
Trying Forward
As Wynk Music prepares to bid farewell, Airtel plans to boost the music-listening expertise for its clients in India by way of unique Apple Music provides, which will probably be accessible to Wynk Premium customers. We will anticipate Airtel rolling out Apple Music and Apple TV+ provides to its clients ultimately.
Farewell, Wynk Music
In the event you’re a Wynk Music consumer with playlists and favourites saved, it is time to put together and plan your music expertise accordingly. Farewell, Wynk Music – a memorable chapter in India’s music streaming story – from all of us at TelecomTalk.
