Kodak pauses movie manufacturing for manufacturing facility upgrades to assist meet demand

Eastman Kodak has quickly paused all movie manufacturing. The information comes as a part of a shutdown in November permitting the corporate to improve and modernize its Rochester, New York manufacturing facility, in keeping with a report by Kosmo Foto. The choice was introduced by Kodak CEO Jim Continenza throughout the firm’s Q3 2024 quarterly earnings name on November thirteenth. The enhancements will assist Kodak sustain with an elevated demand for movie.

“Our movie gross sales have elevated on movement image and in nonetheless movie and different movies. So on movie, we’re doing a shutdown in November, whole shutdown,” Continenza stated throughout the earnings name. “We’ve continued to put money into our manufacturing course of, whereas we have to shut down utterly to convey gentle into the darkish, proper? Movie is made at midnight.”

The manufacturing facility enhancements aren’t anticipated to have an effect on the supply of Kodak movie as the corporate elevated manufacturing within the months main as much as the shutdown, in keeping with Kosmo Foto. “In November, we will probably be modernizing the plant, placing extra funding inside that, which has additionally brought about us to make use of more money within the quarter to construct up inventories whereas we do that,” stated Continenza.

In 2020, Kodak introduced that it had greater than doubled its manufacturing of nonetheless pictures movies between 2015 and 2019 following years of declining demand on account of the arrival of digital pictures, in keeping with Kosmo Foto. Throughout an earnings name in 2023, Continenza affirmed Kodak’s dedication to “manufacturing movie so long as there’s demand from the filmmakers and photographers worldwide.”

It’s not simply Hollywood filmmakers like Christopher Nolan (who shot Oppenheimer on massive format colour and black-and-white movie created by Kodak) who proceed to embrace capturing with movie. Gen Z, who grew up with digital cameras, have embraced the distinctive aesthetics of analog pictures, in addition to the method, which requires photographers to be extra intentional and deliberate with framing selections and digital camera settings.