John Lewis shares Black Friday traits forward of ultimate weekend

Forward of the ultimate weekend of John Lewis’ Black Friday gross sales, the retailer has shared an perception into purchasing traits and best-sellers to date throughout Residence, Tech, Vogue and Magnificence.

Fairly in pink

Magnificence bestsellers have been dominated by Charlotte Tilbury’s Pillow Discuss assortment, Rituals’ The Ritual of Sakura assortment, and Chanel’s Coco Mademoiselle, as buyers channel Glinda’s ‘Depraved’ aesthetic.

Luxurious knits

Gross sales of John Lewis cashmere are up almost 10% in comparison with this time final yr – little question partly impressed by the retailer’s ‘Give Knowingly’ chapter of their Christmas promoting marketing campaign trilogy, which starred this Crew Neck Jumper. Whereas the featured magenta colourway is a sell-out hit, fortunately it is available in 12 different shades, making it the right, versatile Christmas present.

Wearable tech

Forward of Black Friday weekend, John Lewis has already seen gross sales of wearable tech improve by 140% in comparison with the identical time final yr, as prospects are more and more trying to observe health targets and monitor their well being in type. Standard merchandise embody Garmin smartwatches and Oura rings – which launched at John Lewis earlier this yr and have proved an actual hit.

The brand new neutrals

John Lewis has seen gross sales of navy knitwear greater than triple in comparison with the identical time final yr, as buyers are more and more choosing this shade as a sensible various to black, with common merchandise together with this HUSH Merino Wool Crop Jumper and No one’s Baby Collared Crochet Cardigan.

Pushed by trending ‘chocolate brown’ – this autumn’s color of the season – gross sales of brown coats have elevated by almost 90%, with common gadgets together with Barbour’s Waterproof Trench Coat, and Ralph Lauren’s Fake Fur Coat.

And gross sales of chocolate brown purses have greater than doubled: common kinds embody this Flattered Suede Tote Bag, with the tote bag form proving to be one other key pattern with total gross sales up by over 50%.

Perfume discovery units and sweetness miniatures

Impressed by inventive scent experimentation and layering on TikTok, John Lewis prospects want to combine and match their fragrances by buying discovery units as a substitute of 1 bigger bottle of fragrance. CREED’s Pattern Inspiration Set Menu options within the retailer’s total high 10 branded best-sellers checklist, and different hits embody Gucci’s Discovery Perfume Set and Ariana Grande’s Deluxe Miniature Cloud Set.

General, gross sales of mini merchandise and units are already up almost 90% in comparison with final yr. In addition to fragrances, buyers are going wild for cult favourites together with Charlotte Tilbury’s Pillow Discuss Iconic Mini Lip Package and Sol de Janeiro’s Physique Paradise Minis.

Rise and shine

Within the face of darkish winter mornings, and to beat the temptation of staying below the quilt, buyers have been turning to SAD lamps and lightweight alarm clocks, with Lumie gross sales up by 20% in comparison with this time final yr. Standard merchandise embody the Dawn Alarm Get up to Daylight Desk Lamp and the Sprint SAD Lamp, with prospects loving its two new color choices in Pistachio White and Terracotta Pink.

Sport on

Gross sales of gaming equipment have almost doubled in comparison with the identical time final yr, with PlayStation 5 equipment like this DualSense Wi-fi Controller, in addition to this Meta Combined Actuality Headset and Controllers, main the best way.

Crackers for customisable decor

Clients want to add a private contact to their Christmas tables this yr, with ‘fill your personal’ crackers topping the retailer’s Black Friday best-sellers checklist, and conventional holly and mistletoe and luxurious gold stag designs proving the most well-liked.

New affords launching at this time:

Trinny London: save as much as 40%

Samsonite: save 20% on chosen strains