Netflix reached a milestone of over 10 million subscribers in Japan throughout the first half of this 12 months. That’s a hit! Netflix is gaining consideration within the Land of the Rising Solar with…. Japanese-language programming.
You see, Japanese collection are drawing vital consideration within the increasing market. Over the previous 4 years, the corporate’s subscriber base has doubled, and the streaming big has not too long ago launched a number of common Japanese-language reveals that distinguish it from native broadcasters.
Kaata Sakamoto, vice chairman of content material for Japan, expressed satisfaction with the success of reveals like “Tokyo Swindlers”, “The Queen of Villains”, and the reality-romance collection “The Boyfriend”, which have garnered appreciable viewership. Since Netflix started reporting viewing rankings in 2021, solely two English-language collection, the live-action adaptation of hit “One Piece” and the fourth season of “Stranger Issues”, have topped these rankings in Japan.
Sakamoto additionally famous that Japan has a powerful demand for native content material, which is why Netflix continues to prioritize producing such programming. In September, Netflix introduced a five-year contract with Hitoshi One, the director of “Tokyo Swindlers”, a drama a few group of actual property scammers.
The expansion of streaming has led to elevated consumption of Japanese content material, with main leisure corporations turning their consideration to their hits. For instance, Amazon has tailored Sega Sammy’s “Yakuza” sport collection, and reviews point out that Sony is in talks to accumulate media firm Kadokawa to strengthen its leisure portfolio.
Netflix has said that Japanese content material is its third-most-viewed non-English content material, following Korean and Spanish programming. Moreover, its anime choices had been watched greater than 1 billion occasions worldwide final 12 months.
