Amazon topped the checklist of shops favored by Cyber Weekend consumers, in line with a Numerator survey that polled over 9,600 consumers.
The omnichannel retailer grabbed 86% of consumers with Walmart touchdown second at 65% and Goal claiming third place with 46%.
Department shops (31%), membership shops (22%), dwelling enchancment shops (19%), magnificence shops (16%), low cost shops (16%), Greatest Purchase (14%) and Temu (13%) had been additionally prime locations, in line with a press launch on the findings..
Total, shoppers gravitated towards purchasing from the consolation of their very own properties with 52% purchasing principally or completely on-line. Black Friday was the preferred purchasing day over the lengthy weekend, capturing three-quarters of Cyber Weekend consumers.
The bulk (93%) of Cyber Weekend consumers made purchases at two or extra retailers/web sites over the weekend. 31% shopped at three totally different areas, 15% at 4, and 27% at 5 or extra.
Three in 5 Cyber Weekend consumers participated in early vacation gross sales occasions earlier than Thanksgiving.
Consumers thought the offers and their spending had been akin to 2023.
