Majestic, the UK’s largest specialist wine retailer, has launched a devoted Christmas marketing campaign celebrating the experience of its retailer colleagues throughout the nation.
Championing them as devoted ‘Retailer Sommeliers’, Majestic’s marketing campaign seeks to spotlight how their skilled and certified colleagues are readily available to assist clients discover the right wines to drink with their household and buddies this Christmas regardless of the event.
Whether or not clients are in search of the right pairing for the standard turkey, a present stopping glowing wine to toast the King’s speech or to have the right pour for these all festive gatherings, Majestic’s ‘Retailer Sommeliers’ will assist clients to seek out the best bottle for each second on the 212 Majestic shops nationwide.
Armed with detailed information of the retailer’s intensive vary, these highly-trained specialists, all to WSET stage 2 and above, are readily available to information clients with their information of the whole lot from manufacturing types and provenance, to tasting strategies and pairing rules.
Colleagues additionally host free wine tastings seven days every week from Majestic’s in-store Tasting Counters, providing clients the chance to attempt a number of wines earlier than they purchase, obtain tasting notes and get professional recommendation.
To reinforce their experience, Majestic has partnered with a multi-award successful sommelier, Romain Bourger, who is widely known for creating unimaginable wine pairings to enrich fantastic eating inside the hospitality commerce. Working with Majestic, Mr Bourger is encouraging shoppers to plan forward and pair their wines with their festive feasts, to assist make their festive eating experiences unforgettable.
Romain Bourger, named UK Sommelier of the Yr 2019, and Majestic accomplice, says: “I understand how a lot of a distinction professional recommendation could make in relation to selecting the right wine to your meal or event.
“We put a lot effort into making ready meals at Christmas, and with just a bit consideration, you’ll be able to actually elevate each meal with a considerate pairing that harmonises the palate.
“Majestic’s highly-trained employees can act as your very personal ‘retailer sommeliers’. Their WSET stage {qualifications} and their information of the wide selection of wines that Majestic inventory means they can assist clients uncover the story behind each glass.”
Majestic’s devoted profiling of their colleagues within the model marketing campaign seeks to additional convey to life their ‘story behind each glass’ providing, highlighting the essential position that wine performs in bringing household and buddies collectively throughout the festive season.
The #StoreSommeliers marketing campaign, in partnership with Mr Bourger, will run throughout a number of channels, together with buyer emails communications, employees coaching supplies, social media, influencer advertising and marketing and PR.
It is going to additionally see Majestic host the inaugural ‘Retailer Sommelier Supper Membership’ – a night of festive wine and meals pairings – and is accompanied by Majestic’s #StoryBehindEveryGlass advert, at the moment operating throughout TV and radio.
John Colley, CEO at Majestic Wine, says: “From Masters of Wine in our purchasing crew, to our retailer managers educated to no less than Degree 3 of their Wine and Spirit Schooling Belief {qualifications}, Majestic has over 1,000 extremely certified retailer colleagues at our 212 shops throughout the nation.
“Daily they use this experience to information our clients by means of the intensive vary of wines Majestic has to supply. However this process is extra essential than ever in relation to the festive season, as our clients put together for the gastronomic marathon of Christmas.
“Our pleasant wine specialists in retailer can assist you discover the best bottle for each second – experience you’re unlikely to get when shopping the cabinets of the grocery store aisles.”
With a bunch of different specialist in-store providers accessible, together with free glass rent for Christmas and New Yr’s Eve events; free ‘Store Native’ click-and-collect in underneath 4 hours; and next-day supply; Majestic affords a one-stop store for lovers of wines, beers and spirits this Christmas.
