The Nero Group, the household owned and operated premium espresso home enterprise behind Caffè Nero, has immediately introduced new partnerships with Waitrose and John Lewis.
Constructing on their profitable relationship established in 2021, Waitrose and the Nero Group have come collectively and developed a brand new cafe idea which can initially launch in 5 Waitrose shops. The cafes will provide prospects a menu with high quality meals and recipes from Waitrose and occasional roasted specifically for Waitrose by The Nero Roasting Firm.
There’s additionally the opening of the primary Caffè Nero in a John Lewis retailer, in White Metropolis, London. The 1500 sq ft retailer will seat 72 individuals and can provide the total vary of Caffè Nero’s premium speciality coffees and its deli meals. Clients may also count on the identical heat welcoming expertise they’d obtain from any Caffè Nero retailer on the excessive road.
The primary Waitrose shops to supply the brand new cafes will probably be Billericay, Godalming, Keynsham, Locks Heath and Stroud. The brand new Waitrose café idea offers prospects with a full sit in café expertise. Collaboration between The Nero Group and Waitrose began again in 2021. Since then the Nero Roasting Firm has been supplying Waitrose’s 9 million myWaitrose loyalty prospects with prime quality roasted and blended espresso designed particularly for them.
Will Stratton-Morris, Caffè Nero CEO UK commented: “Our partnership with Waitrose continues to construct and we’ve been delighted with the shut working relationship now we have grown. We’ve got at all times seen the potential to deepen that relationship additional and the launch of the brand new cafes in Waitrose is a key step in that course of, as is widening the scope of our relationship with our first Caffè Nero retailer inside a John Lewis retailer. I’m excited that prospects can benefit from the hospitality and premium espresso of a Caffè Nero inside the distinctive buying expertise of John Lewis. It’s an ideal pairing and there’s nonetheless a lot scope for our partnership to proceed to develop”.
Charlotte Di Cello, business director for Waitrose, commented: “We’re excited to construct on our profitable partnership with the Nero Group with the launch of our new cafes. The preliminary tranche of 5 cafes will provide the very best of Waitrose meals along with espresso from The Nero Roasting Firm, in a welcoming atmosphere, served by our sensible Waitrose Companions. Our shops are hubs for native communities throughout the nation and we all know our prospects like to have the choice of having fun with a espresso, snack or meal after their store.”
