Throughout Spain, 20 million individuals come to TikTok each month to be entertained and impressed by content material they discover from their favourite creators and new ones they uncover every day – together with the newest traits, vogue and sweetness suggestions, recipes and items.
At the moment we’re excited to announce a brand new method for our neighborhood in Spain to find and store straight from Spanish sellers and types as TikTok Store opens for enterprise.
TikTok Store will carry shoppable movies and LIVE purchasing on to For You feeds, giving native Spanish sellers and creators the flexibility to promote straight by way of shoppable content material on the app.
TikTok Store is proud to attach its rising neighborhood in Spain with native sellers resembling Oh Juliette (@ohjuliettestore), a family-owned occasion gown enterprise. One among its homeowners, Ana Saboixeda, explains:
“TikTok has been a really environment friendly gross sales channel to this point. It has allowed customers in numerous elements of the world to find and join with us. We’re excited to take the subsequent step and open our TikTok Store to additional discover the potential of the platform.
TikTok’s sustained dedication to fostering the event of the economic system in Spain connects with the arrival of TikTok Store, which brings Spanish-based companies nearer to the platform’s customers.
That is the case of Cocunat (@cocunat), the digital native cosmetics model, which opens its doorways on TikTok Store, with years of expertise on the platform. Marta Jodar, CMO of de Cocunat explains:
“TikTok has performed a key function in Cocunat’s most vital campaigns all through our historical past. Our expertise and data of the platform signifies that the launch of Cocunat’s TikTok Store marks a brand new milestone in connecting with our established TikTok neighborhood, and permitting us to proceed to achieve new customers. We’re very a lot wanting ahead to what’s to return.”
TikTok is creating a brand new tradition that blends leisure and purchasing, inspiring individuals to find and share merchandise they love. The expertise is exclusive to every person, tailor-made to what they take pleasure in on TikTok.
Options to take the secure purchasing expertise to the subsequent stage
TikTok Store lands in Spain with a variety of distinctive options in the marketplace that may enable sellers to attach in a novel and unique method with their audiences, boosting gross sales.
- LIVE Buying: LIVE Buying permits sellers and creators to seamlessly combine merchandise right into a livestream session. This presents an enticing real-time purchasing expertise, which blends the bodily retailer expertise with the comfort of on-line purchasing. Sellers can showcase their merchandise dwell, whereas patrons can ask questions and be answered in actual time whereas interacting with the neighborhood on the livestream. LIVE purchasing permits sellers in Spain to deepen their engagement with patrons by interacting in actual time to point out merchandise through dwell demonstrations and take a look at ons, supply unique reductions and host giveaways.
- Direct entry to buy merchandise within the For You Feed: TikTok’s brief movies, showing within the For You Feed, will showcase merchandise that may be bought straight on the platform. This presents sellers a local answer so as to add merchandise to movies organically and creatively. Consumers click on on the hyperlink and are directed to product element pages, which permit viewers to pay straight.
- Product Showcase: Browse product tiles, learn opinions, and buy straight from a favourite model’s profile. Companies can curate customized product collections straight on their profile web page.
- Affiliate Program: Creators can join with sellers by way of new commission-based product advertising alternatives. Creators have a brand new option to monetize their creativity by sharing merchandise in brief movies and livestreams, and sellers can select the Affiliate plan that’s the precise match for his or her model.
- Store Adverts: New TikTok Store Adverts carry extra alternatives for sellers to advertise their TikTok Retailers, so clients can uncover and full purchases all inside TikTok.
- Safe Checkout: TikTok works with trusted third occasion fee platforms to facilitate transactions on TikTok Store, to make sure a fast, easy, and safe checkout course of.
A simple purchasing expertise
By means of the same old navigation within the For You Feed, customers will be capable to uncover and establish objects which can be on the market on TikTok Store. After they see them, they’ll click on on them to enter the product web page and entry extra data, resembling colours, dimensions, delivery and return particulars. They may even be capable to contact the vendor of the product on this house.
If they’re decided to make the acquisition, they’ll click on on the acquisition button of the TikTok Store.
When you begin the acquisition course of, by clicking on the Purchase Now button, you may make the transaction instantly, or you possibly can select so as to add the product to the cart, to group it with different objects or purchase it later. When you resolve what you wish to purchase, you possibly can place the order, together with your delivery data, and as soon as accomplished, they are going to obtain affirmation that the order has been positioned efficiently.
Opening a Store in TikTok Store!
Companies which can be established in Spain, and are interested by beginning to promote on TikTok Store, can entry the TikTok Store Vendor Heart to register as of February 2025. Shops will be capable to discover registration directions on the TikTok Store Academy in Spain, the place companies, creators and clients can entry instructional content material.
TikTok is right here to verify customers have an entertaining, constructive and secure purchasing expertise within the app, earlier than, throughout and after the acquisition.
