Christmas arrives early for buyers in Naples and the Campania area this yr as Hamleys, the world’s most interesting toy retailer opens its doorways at Torre Annunziata within the model new MaxiMall Pompeii, the progressive new retail hub set within the shadows of Vesuvius and the historic archaeological website.
That is the fourth Hamleys retailer in Italy, opened in collaboration with GIOCHI PREZIOSI S.P.A., Italy’s main toy producer and distributor. Spanning over 750 sq. meters on a single degree, the shop brings to life the model’s signature red-and-white world of immersive enjoyable, magic, and theatre, designed to spark the imaginations of youngsters of all ages. Positioned within the Campania area, it joins Hamleys’ current shops in Rome, Milan, and Bergamo, all of which opened earlier this summer season.
MaxiMall Pompeii is a 200,000-square-metre buying, hospitality, leisure, and eating hub close to the town of Naples and its well-known shoreline; it contains 146 shops, with 35 meals models, a lodge, a theatre, a film theatre, a conference corridor, and an outside amphitheatre, all surrounded by a 50,000-square-metre park that homes “an progressive dancing fountain.”
Upon coming into the colourful new Naples retailer, prospects are greeted by beloved Hamleys characters, together with the long-lasting Hamley and Hattie bear, the circus ringmaster, the toy soldier, and the rag doll, alongside traditional Hamleys options like a full of life leisure staff, toy demonstrations, music, dance, and even bubbles. The shop affords a rigorously curated toy choice spanning all play classes and age teams that includes high manufacturers like Construct-a-Bear, Lego, Good day Kitty, Preziosi Pet, Arias dolls, and Very Bella, providing a wide selection of make-up and equipment for youths to experiment with new appears to be like.
“We’re thrilled to see the timeless magic of the Hamleys expertise so warmly embraced in our different Italian shops. This thrilling new location, with its complete way of life providing, completely displays our dedication to creating unforgettable experiences for youngsters and households world wide. Our collaboration with Giochi Preziosi (GP Group) continues to thrive and strengthen with every new milestone.” stated Sumeet Yadav, CEO of Hamleys World.
Hamleys was based in 1760 by William Hamley and bought by Reliance Manufacturers Restricted (RBL) in 2019. Presently with 190 retailers unfold throughout 14 international locations, the guts of Hamleys stays firmly in its world-famous Regent Avenue store, which continues to be one of many UK’s most visited locations. Hamleys continues to broaden into new markets, the latest being Rome, Sharjah (UAE), Milan, Tirana, Pristina and Doha to call a couple of.
“Our fourth Hamleys opening brings Giochi Preziosi even additional satisfaction within the British model’s retail enlargement right here in Italy and in a market the place toys generate robust and deep engagement with Italian buyers of all ages. We’re excited to see how prospects in Campania, who’re all the time very enthusiastic, will reply to the addition of this iconic retail retailer of their neighbourhood. We’re certain they, in addition to the numerous vacationers current on this space of excessive archaeological and historic worth, will throw themselves into all of the magic of Hamleys,” says Enrico Preziosi, founding father of the Giochi Preziosi Group.
The Hamleys retailer at MaxiMall Pompeii will formally open its doorways on December 14th. The occasion will function appearances by in style youngsters’s characters, the normal bell change ceremony, and a ribbon-cutting with the beloved Hamley Bear.
