True Faith has refreshed its loyalty program and added ominichannel capabilities, expanded rewards and sooner rewards redemption.
The worldwide life-style attire and equipment model has renamed its loyalty program, previously referred to as True Fam, as True Rewards, based on a press launch. It provides members distinctive entry to sports activities, music and cultural experiences with True Faith collaborators and Crew True content material creators. It is usually now built-in into the corporate’s in-store POS system.
“True Rewards permits us to achieve deeper insights into our customers’ buying preferences to allow larger personalization and finally improve buyer lifetime worth,” Michael Buckley, CEO, mentioned within the launch. “This enhanced program rewards purchases each in-store and on-line to offer us with a extra sturdy omnichannel view of our buyer.”
This system’s tiers have been renamed and the entry tier, “Insider,” is free to affix. Customers are elevated to “Trendsetter” standing once they spend $200 per yr, after which “Icon” standing with a spend of $500 per yr.
A secret, fourth tier could be unlocked for probably the most loyal clients, which can give members the possibility to win experiences. This system additionally rewards customers non-transactional model engagement, reminiscent of: referring mates; social media follows, likes and shares; and collaborating in critiques. Redemption begins with simply 150 factors.
The model first launched its loyalty program in 2023 as a part of its digital-first direct-to-consumer technique and to construct deeper relationships with clients.
