Dive Transient:
- DTC luxurious skiwear model Good Second opened a seasonal retailer on Nov. 20 on the Kitzbühel ski resort in Tirol, Austria, per a Monday information launch. The model is planning quite a lot of particular in-store occasions in an effort to attach with the native Austrian Alps neighborhood.
- The brand new retailer options the model’s Autumn/Winter 2024 assortment of ski and way of life attire, together with best-selling merchandise just like the Aurora Ski Pant and Polar Flare Jacket. The shop was designed utilizing metallic surfaces, translucent parts and purple accents.
- Individually, Good Second on Tuesday obtained a warning from the New York Inventory Alternate that it was now not in compliance with the market’s minimal stockholders fairness necessities. Corporations will need to have stockholders fairness of no less than $4 million in the event that they’ve reported losses in three of the latest 4 years, however Good Second solely had $2.7 million.
Dive Perception:
The Kitzbühel retailer opened on the heels of the model’s first seasonal retailer within the SoHo space of New York Metropolis this previous October. Good Second operates a third seasonal location that opened in late October at Bicester Village on the outskirts of Bicester, England.
“The opening of our new retailer on this awe-inspiring location follows our success in different high-end retail markets,” Jane Gottschalk, Good Second co-founder and artistic director, stated in an announcement. “It furthers our exploration of creating bodily retail places at choose luxurious locations — significantly places that embody our love for snowboarding and the alpine way of life.”
Previously, the corporate has cited its success with main retail companions because the inspiration for it to open its personal shops. The technique follows a development set by quite a lot of manufacturers which have opened up shops and diversified their promoting platforms through the years. Good Second is obtainable on-line and at such retailers as MyTheresa, Internet-a-Porter, Harrods, Selfridges, Saks, Bergdorf Goodman and Neiman Marcus.
Primarily based in London, Good Second went public in February of this 12 months and is already going through delisting. The model has till Jan. 10 to submit a plan to regain compliance, which it intends to do, and till June 11 of 2026 to satisfy the inventory change’s itemizing requirements.
Along with shops and an IPO, Good Second’s latest enlargement efforts have included a brand new service for patrons to restore their branded merchandise. In December, the model introduced a partnership with United Restore Centre to supply a restore service for Good Second clients, permitting them to usher in outdated clothes for alternative zippers, poppers and patching. The service is obtainable to European clients.
Good Second was based in 1984 by excessive sports activities filmmaker {and professional} skier Thierry Donard. The model was bought in 2010 to British entrepreneurs Jane and Max Gottschalk, who relaunched it in 2012 with an enhanced match and a focus to each the game and luxurious trend.
