In 2020, information compiled by the Federal Reserve exhibits the web value of U.S. households rose to $130.2 trillion. And, in line with a 2020 report by Cerulli Associates, 43 % of whole investable belongings owned by U.S. households is held by high-net-worth (HNW) buyers. Clearly, the wealth market is increasing. The years forward ought to current substantial prospects to advisors excited about working with HNW buyers (those that have a internet value of $5 million or extra). Beneath, my colleague Steve Johnian and I have a look at current information concerning HNW investor market share, in addition to sure funding and planning instruments that may very well be useful for rich shoppers.
A Vital Market Alternative
For impartial monetary advisors, there’s extra to this market alternative than the hovering accumulation of wealth throughout America. Traditionally, wirehouse and personal financial institution channels have maintained management over the advisory enterprise of the very rich, however that dominance appears to be diminishing. In recent times, information exhibits that the market phase of HNW buyers seems to have been more and more put into play.
Because the chart under demonstrates, the HNW investor market share held by wirehouse and personal financial institution channels is estimated to have dropped from 56.8 % in 2016 to 52.5 % in 2021. Throughout the identical stretch, the channels steadily gaining market share included RIAs, direct suppliers, multifamily places of work, and dealer/sellers. With the quantity of investable belongings at stake, even small share adjustments imply huge asset transitions are occurring.
| HNW Investor Market Share by Channel | ||||||
| Channel | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
| Wirehouses | 30.80% | 31.20% | 30.40% | 30.10% | 29.80% | 29.50% |
| Non-public banks | 26.00% | 25.30% | 25.30% | 24.50% | 23.70% | 23.00% |
| All RIAs | 11.70% | 11.50% | 11.70% | 12.10% | 12.50% | 12.90% |
| Direct suppliers | 10.50% | 10.50% | 10.90% | 11.40% | 11.90% | 12.50% |
| Multifamily places of work | 7.80% | 7.80% | 8.00% | 8.20% | 8.40% | 8.50% |
| Dealer/sellers | 6.80% | 7.30% | 7.40% | 7.50% | 7.60% | 7.60% |
| Financial institution trusts | 6.70% | 6.50% | 6.30% | 6.20% | 6.10% | 6.00% |
| Supply: RIA Intel, Cerulli Associates; 2019–2021 figures are estimates. | ||||||
Shifting Consumer Preferences
This alteration comes at a time when the popularity of wirehouse companies seems to be fading, particularly with youthful age teams. As buyers change into extra educated and complicated, they’re extra conscious of the inherent conflicts in proprietary merchandise provided by wirehouses and different channels. In response to Pershing/BNY Mellon, “Consumer preferences are shifting whereas impartial advisory companies are increasing their capabilities to seize a higher share of HNW enterprise.”
What does this imply for you and your agency’s progress technique? HNW shoppers supply a considerable income supply, however typically include complicated wants that require specialised companies—together with customized portfolio building and planning recommendation. In case your plans embrace prospecting for HNW shoppers, your agency ought to be acquainted with the distinctive funding and planning instruments rich shoppers will count on. Beneath are some helpful instruments to think about when working with HNW buyers.
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Funding Instruments
Change funds. It’s frequent for HNW buyers to have gathered a considerable amount of wealth in a concentrated inventory place. They could be hesitant to diversify for a lot of causes, together with the potential tax burden. Change funds current a tax-aware resolution to the dangers inherent in relying on a single inventory for continued outperformance. An trade fund (or swap fund) permits certified purchasers to trade a number of shares for an curiosity in a diversified non-public placement fund that intently tracks a benchmark index. Sometimes, trade funds are unique to HNW buyers attributable to qualification necessities.
An trade fund not solely replaces concentrated inventory publicity with diversified fairness publicity, it additionally gives pretax return compounding and the power to defer realizing capital good points. After a seven-year holding interval, the investor might redeem a diversified basket of securities with out incurring capital good points taxes. Earlier than then, buyers might redeem pursuits within the trade fund on a month-to-month or each day foundation (topic to restrictions). A possible draw back is giving up potential for an upswing within the concentrated holding.
Structured merchandise. These merchandise are deployed to hedge a portfolio, present diversification, or cater to different HNW wants. As a result of they’re extremely customizable, structured merchandise might be linked to underlying worth actions of a single safety, a basket of securities, an index, a commodity, a debt issuance, and/or a international forex. Some structured merchandise, equivalent to market-linked CDs, supply capital safety of principal. Many supply restricted or no principal safety, nevertheless, they usually’re usually extremely illiquid.
Securities-based traces of credit score (SBLOCs). Many rich buyers admire SBLOCs (or non-purpose loans), which use a brokerage account as collateral and supply funding for distinct wants. Widespread makes use of embrace protecting a big tax obligation, funding a life insurance coverage premium, or appearing as a bridge mortgage for actual property acquisition. Collateralizing a brokerage account is a aggressive different to promoting brokerage holdings and realizing capital good points, relying on rates of interest.
SMAs/UMAs. With mutual funds, buyers are topic to embedded capital good points and affected by different buyers’ liquidations. SMAs and UMAs might be viable choices for HNW buyers.
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Individually Managed Accounts (SMAs): Traders maintain particular person securities, and a key profit is tax management via achieve deferral and tax-loss harvesting. As a result of HNW buyers are usually involved with tax legal responsibility and may meet account minimums, SMAs are a well-liked choice.
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Unified Managed Accounts (UMAs): Traders open one brokerage account that unifies a number of SMAs, enabling operational and rebalancing efficiencies.
Wealth Planning Instruments
Distribution methods for compensation wealth. It’s frequent for HNW shoppers to carry worthwhile inventory choice grants or appreciated employer inventory. Complicated evaluation of the shopper’s general monetary place could also be wanted to evaluate tax impacts of distributions, and evaluating when to train inventory choice grants might be tough.
It’s vital to develop a holistic technique for tax-efficient liquidity. As with appreciated employer inventory, an IRA provision known as internet unrealized appreciation (NUA) may be useful. Sometimes, shoppers who qualify for NUA maintain employer inventory in a 401(ok) or conventional IRA.
Property and charitable planning via trusts. A correctly designed belief helps HNW shoppers handle their taxes, create a legacy, switch belongings to heirs in a tax-efficient manner, and impact an property freeze. A charitable the rest belief gives tax benefits for the sale of an appreciated asset whereas fulfilling philanthropic objectives and gives quite a few advantages, notably for property tax planning. A tax legal professional ought to evaluate and supply steerage on belief planning in your HNW shoppers, as these automobiles require cautious drafting.
Serving to HNW Purchasers Obtain Their Imaginative and prescient
When working with HNW buyers, distinctive options are sometimes wanted to assist shield and protect their belongings. As with all shoppers, your steerage will create the largest influence once you help in reaching their imaginative and prescient for immediately and in making a legacy for tomorrow.
This materials is meant for informational/instructional functions solely and shouldn’t be construed as funding recommendation, a solicitation, or a suggestion to purchase or promote any safety or funding product. Traders ought to contact their monetary skilled for extra data particular to their scenario.
