Flash Espresso is increasing its footprint in Indonesia, with new retailer openings deliberate throughout Jakarta and Bandung and the rollout of recent meals and beverage choices.
The espresso chain stated every outlet gives a bigger house with a sit-and-stay design to encourage clients to have their coffees in-store. On the identical time, it launched a extra user-friendly course of for digital ordering on its proprietary app.
After final 12 months’s restructuring, the corporate stated its fundamental focus is now on Indonesia and franchising the model in different nations, following the closure of Flash Espresso in different Asian markets and the sale of its model in Thailand as a franchise.
Flash Espresso founder and CEO David Bruinier thanked its buyer base and stated the corporate is “simply getting began” on its Indonesian enlargement.
“We at the moment are increasing our footprint within the nation, with plans so as to add many new shops to our portfolio throughout the subsequent 12 months,” he added.
The espresso chain now operates 67 shops and reported a rise in income per retailer by over 50 p.c from early this 12 months, reaching operational profitability.
Launched in Singapore in 2020, the “tech-driven” espresso chain is now backed by New York-based enterprise capital agency White Star Capital as its largest shareholder after elevating US$50 million in a Sequence B funding spherical final 12 months.
Jakob Angele, govt chairman of Flash Espresso and enterprise companion at White Star Capital, stated the corporate is happy with the model’s success in Indonesia.
“Indonesia is likely one of the most fun and vibrant espresso markets worldwide. Flash Espresso is uniquely positioned to serve its rising demand for high-quality espresso,” he concluded.
