Samsung Electronics Vice Chairman and co-CEO Han Jong-hee speaks with The Korea Herald on the firm’s showroom on the IFA commerce present in Berlin. (Jie Ye-eun/The Korea Herald)
BERLIN — Samsung Electronics Vice Chairman and co-CEO Han Jong-hee mentioned the Korean tech big is seeking to synthetic intelligence connectivity to tackle its rivals, as this 12 months’s IFA in Berlin, one of many world’s largest shopper equipment commerce reveals, kicked off Thursday.
“Who can present shoppers with a richer expertise of connecting merchandise” is the important thing message to convey, Han informed The Korea Herald on Thursday at Samsung Electronics pavilion, upon his go to to the corporate’s showroom on the primary day of the Berlin commerce present.
As competitors within the house equipment business is turning into extra intense and with world house equipment firms reminiscent of these in China, the US and Germany all releasing merchandise and options primarily based on AI expertise, Han mentioned that enhancing synergy by connections between merchandise and bettering shopper expertise would be the battleground.
“As AI is a sizzling potato lately, it is very important join merchandise to create synergy — and what worth that synergy supplies to shoppers,” he mentioned. “Previously, it was only a matter of exhibiting every product, however now will probably be fascinating to see this exhibition from the attitude of who can present a richer expertise of connecting merchandise.”
In the meantime, Han was noticed welcoming VIPs on the entrance of Samsung’s showroom early Thursday. He additionally met with German Chancellor Olaf Scholz, who visited the Korean tech big’s pavilion. The co-CEO launched Bespoke AI house home equipment and Ballie, a small ball-shaped rolling house robotic with a built-in digital camera, microphone and speaker, whereas discussing the that means of the agency’s theme this 12 months: “AI for All.”
Lee Younger-hee, president of the worldwide advertising and marketing middle for Samsung’s machine expertise division, additionally informed The Korea Herald that she is assured within the firm’s SmartThings sensible house platform that connects a variety of Samsung house home equipment by the web of issues offering a sophisticated AI expertise.