It is Product and Advertising and marketing Director Rebecca Dibb-Simkin’s flip within the Highlight, and we’re speaking product innovation, improvement blitzes and deciphering deep code.
Why did you be part of Octopus?
Working for IOT enterprise Hive opened my eyes to the revolutionary nature of know-how within the residence for client going through gadgets. Octopus takes that very same starvation for innovation in a market, provides unimaginable proprietary tech and a market which touches each family – I used to be enthusiastic about what they may obtain, and needed to be a part of their journey.
What do you do at Octopus?
I lead Advertising and marketing & Product Growth capabilities, working with an excellent group of entrepreneurs, designers and front-end builders.
Prospects have all the time been on the coronary heart of what we do, and meaning we actually take heed to them throughout all capabilities of the enterprise, and ensure our advertising and marketing is attentive to the wants of individuals. The advertising and marketing group mucks in and solutions buyer emails and tweets on a regular basis. And we all the time guarantee that we’re doing stuff as a result of it is the precise factor to do: honest for everybody, geared in the direction of bringing payments down, or serving to clients entry inexperienced tech extra affordably…
That leads to stuff like our latest £1 million Winter Exercise problem to assist the UK use much less gasoline and keep cosy – providing easy, confirmed suggestions to make use of gasoline extra effectively. We have helped clients save over £1 million kilos in simply over a month thus far, and most houses collaborating have lowered their gasoline use by 12% at the least.
Or our billboard marketing campaign to brighten individuals’s days throughout the worst of the pandemic. As our advertising and marketing group does every little thing in-house, together with media shopping for, we did not wish to renege on our billboard contract with an in depth associate throughout lockdown when low footfall meant many companies have been pulling out of promoting. As an alternative we selected to make use of the house to place out supportive, vibrant messages to the fantastic important staff who would nonetheless be out and about at the moment.)
What are you engaged on in the meanwhile?
At present we’re in a Blitz referred to as 10 in 10: 10 sizeable enhancements to self-serve performance in 10 days. It’s somewhat a problem (full dev loop day by day anybody?!) however we wouldn’t have it every other manner.
What’s essentially the most difficult a part of your job?
For the primary time, designers and builders work immediately in my group. I like the chance to get into the element, and I’ve learnt lots, however generally I do should ask for translation if a deep code chat will get a bit past my rudimentary understanding.
What’s the most effective a part of your job?
Having the potential in platform, individuals and good old school arduous graft to ship innovation just like the Agile Octopus, the primary ever ‘time of use’ tariff which makes use of the total performance of a sensible meter and grid to let clients know when it could be cheaper to make use of energy.
The WhatsApp group banter can be fairly above par.
Extra from the Octo-verse
Meet the Octopus design group
A tiny, core group of individuals have masterminded every little thing ‘Octopus’ you see, from billboards to our app
Highlight on… Ash Firth
World Head of Entrance-end Growth and champion for inclusive internet design
Uncover our inexperienced heating mission
from our warmth pump boffin Peter Konowalczyk
